GenAI Senior Integrated Designer

A little bit about the role:

GenAI technology is reshaping creative production, offering creatives new tools to ideate, adapt, and deliver content faster and smarter. We’re looking for a creative, detail-oriented GenAI Integrated Designer with motion skills to join our growing team. The ideal candidate has an expert grasp of digital, social, and motion design, is eager to embrace GenAI workflows, and enjoys hands-on creation across all phases of a project.

You’ll be trained on our proprietary AI platform, Pencil, and use this alongside other GenAI tools to produce creative solutions that stand out in the market. You’ll work collaboratively from brief to delivery on a range of assets - adapting, optimizing, and evolving content for digital marketing, social media, e-commerce, and brand campaigns. You’ll blend classic design and motion skills with GenAI-powered techniques, helping us produce scalable, standout content for high-profile brands.

What you'll be doing:

• Work as part of a multi-disciplinary team to ideate, create, and deliver integrated design assets across digital and social.
• Design, layout, animate and refine digital marketing assets (static, animated, and video formats), e-commerce content, and social-first visuals - directly leveraging GenAI tools to accelerate, enhance, or transform ideation and production processes.
• Develop assets for Facebook, Instagram, TikTok, YouTube, Google Display using the Pencil platform in response to client briefs.
• Take client briefs through all steps including insight, concept, copy, image & video generation and final creative assembly using different GenAI models and techniques.
• Optimize and adapt assets for multi-channel rollouts, ensuring best practices for web, mobile, and social distribution.
• Implement brand guidelines, ensuring visual quality and cohesion throughout every project.
• Respond constructively to feedback, using GenAI capabilities to rapidly iterate and improve designs as needed.
• Present your work to internal teams, confidently explaining how GenAI has contributed to ideation or execution.
• Stay up-to-date with the latest design and GenAI trends, proactively suggesting new tools and features for creative experimentation.
• Oversee the quality and consistency of creative output of your work to ensure alignment with brand guidelines, client objectives, and evolving best practices in AI-powered content.
• Continuously research, evaluate, and experiment with new GenAI tools, staying at the forefront of what’s possible and sharing insights with the broader team.
• Ensure the timely, efficient, and effective delivery of finished assets across multiple projects.

As a business we're committed to ensuring everyone on our team is fully trained and confident in using Pencil AI and other approved AI tools. You’ll have access to a wide range of internal resources to help stay ahead of the curve.

You are expected to maintain active AI proficiency by:

• Completing ongoing, structured internal AI training, including Pencil.
• Continuously upskilling with our approved AI tools, including Pencil.
• Staying up to date with evolving AI trends through internal resources.
• Collaborating and contributing to AI knowledge-sharing sessions, embracing our culture of learning.

What you'll need:

• Experience as an Integrated Designer with motion skills in an advertising agency, in-house creative team, or design studio, delivering motion and integrated digital campaigns.
• Proven Integrated Designer with motion portfolio that demonstrates hands-on creation of both traditional and AI-assisted projects (AI can be personal or client-related work).
• Working knowledge of GenAI tools such as ChatGPT, Midjourney, Adobe Firefly, Veo3 etc. (Training on our specific platform, Pencil, will be provided.)
• A critical eye for detail - able to analyse GenAI-generated outputs, quickly spot subtle errors or inconsistencies, and correct them via prompt refinement or additional editing tools to achieve polished results.
• Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow for maximum efficiency and impact.
• Hands-on experience with GenAI-driven ideation, prompt creation, and static and video asset generation, with a strategic understanding of AI’s creative applications.
• Advanced skills in Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premier Pro, InDesign, Figma a plus).
• Strong retouching skills.
• Strong awareness of digital, social, and e-commerce design standards (e.g., mobile-first best practices, asset adaptation for different channels).
• Attention to detail, resourcefulness, and the ability to manage projects efficiently from brief to delivery.
• Excellent collaboration and communication skills - a true team player, open to feedback and new ways of working.
• Enthusiasm for learning, experimenting, and adapting to evolving creative technologies.
• Strong written and verbal English communication skills.
• Optimistic, adaptable mindset regarding the opportunities and ethical considerations of GenAI in the creative industries.