Associate - Inside Sales

Role Summary

As a Pre-Sales Associate, you are the first point of contact for leads coming through our website. Your job is to reach out quickly, connect with as many leads as possible, understand their needs, and qualify them into Marketing Qualified Leads (MQLs) that you hand off to the inside sales team. This is a fast-paced, high-volume calling role focused on connect rates and lead qualification — perfect for someone energetic, persuasive and disciplined about followup. You will report to the Inside Sales Manager.

Key Responsibilities

Lead Outreach & Connected Calls

• Call incoming website leads promptly and persistently to maximize connected calls across the overall lead pool.
• Follow the defined calling cadence, timing and retry logic to reach the highest possible number of leads.
• Use the dialer and calling tools efficiently to sustain high daily call volumes.

Lead Qualification & MQL Generation

• Understand each lead's requirements and qualify them against defined criteria (e.g. Need, budget, timeline).
• Generate Marketing Qualified Leads (MQLs) from the overall lead pool through effective discovery and qualification.
• Accurately score and tag leads, and hand off qualified opportunities to inside sales reps per defined criteria.
• Nurture leads that are not yet ready and route them for future follow-up.

CRM Hygiene & Collaboration

• Log every call, disposition and lead detail in the CRM accurately and in real time.
• Keep lead status, contact information and next-step actions up to date so the pipeline is clean and reliable.
• Coordinate closely with inside sales reps to ensure smooth hand-off and share feedback on lead quality with the Inside Sales Manager and Marketing.

Key Performance Indicators (KPIs)

• Connected Calls: Volume and rate of connected calls across assigned leads.
• MQLs Generated: Number and rate of MQLs generated from the overall lead pool (lead to-MQL conversion).
• Call Activity: Total dials, talk time and follow-ups completed daily/weekly.
• Response Time: Speed of first contact on new leads.
• CRM Hygiene: Accurate, complete and up-to-date lead records with correct dispositions.
• Hand-off Quality: Quality of MQLs as validated by downstream conversion.

Required Qualifications & Skills

• 0–2 years of tele-calling, pre-sales, lead generation or customer-facing experience (freshers with strong communication welcome).
• Excellent verbal communication, active listening, and a confident phone presence.
• High energy and comfort with high volume outbound calling targets.
• Willingness to learn and disciplined use of CRM and dialer tools with accurate data entry.
• Organized, persistent and detail-oriented in follow-up.
• Fluency in English and Hindi (additional regional languages a plus).

Good to Have

• Interest in or exposure to EV, clean energy, consumer electronics or e-commerce.
• Familiarity with lead-qualification frameworks (e.g. BANT) and CRM tools such as Zoho, Salesforce or HubSpot.