Lead – Performance Marketing

Roles and Responsibilities

Revenue Ownership & Growth

• Own end-to-end revenue outcomes from performance marketing channels
• Drive acquisition, activation, retention, and monetization aligned to ARR, LTV/CAC, ROAS, and payback targets
• Forecast revenue contribution and performance impact on a weekly and monthly basis
• Scale revenue profitably across Google, Meta, YouTube, LinkedIn, Affiliate Marketing, and Programmatic platforms

Channel Execution & Scaling

• Build and optimize high-spend, revenue-efficient campaign structures across paid and affiliate channels
• Lead experimentation focused on revenue uplift, not vanity metrics
• Optimize full-funnel performance—from click to activation to repeat usage
• Drive channel-level profitability and budget reallocation based on marginal ROAS

Affiliate & Partner Revenue

• Own affiliate-led revenue growth across publishers, partners, and networks
• Build scalable affiliate acquisition models with strong fraud controls and payout efficiency
• Expand high-intent, performance-driven partnerships to deliver incremental revenue

Funnel, Product & Conversion Impact

• Partner with Product, Growth, Analytics, and Engineering to improve activation rates, onboarding, pricing signals, and revenue conversion
• Influence product and funnel decisions using revenue-backed insights
• Identify and fix revenue leakage across the customer journey

Data, Attribution & Business Reviews

• Own attribution models, dashboards, and revenue reporting
• Track and analyze ARR contribution, CAC, LTV, ROAS, cohort performance, and funnel drop-offs
• Present clear revenue insights and recommendations to senior leadership

Budget Ownership & Governance

• Own and deploy multi-crore monthly budgets with strict ROI accountability
• Set guardrails for CAC, payback, and profitability while scaling spend
• Identify new geographies, channels, and programmatic opportunities to unlock revenue

Team Leadership

• Build and lead a high-performance, revenue-accountable marketing team
• Set clear revenue KPIs and ownership for each team member and agency partner
• Establish best-in-class revenue playbooks, operating rhythms, and governance

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
• Google Ads, Meta Blueprint, and Programmatic certifications are a plus

Experience & Skills

• 7+ years of experience in revenue-driven performance marketing
• 2–3+ years of people leadership experience
• Mandatory experience in an online, product-led business (fintech preferred)
• Demonstrated success in scaling paid and affiliate channels with clear revenue ownership
• Deep hands-on expertise in Google Ads, Meta, Affiliate platforms, and Programmatic buying
• Strong experience with analytics, attribution, and revenue forecasting tools (GA, Mixpanel, AppsFlyer, Adjust, etc.)
• Strong business judgment with a deep understanding of unit economics and growth trade-off.

Preferred

• Experience scaling performance marketing in the US market
• Exposure to DV360, The Trade Desk, or similar programmatic platforms