Director, Lifecycle Marketing, Provider Growth

Your Impact on Our Mission:

As the Director, Lifecycle Marketing, Provider Growth, you'll build the strategy, data foundation, and operating model for a new approach to provider lifecycle growth. Zocdoc is building the access infrastructure to make care bookable wherever patients search, connecting providers, insurance plans, scheduling systems, and practice workflows beyond the marketplace. You'll build the lifecycle strategy that helps practices understand, adopt, and realize ongoing value from this expanding platform. Reporting to the VP, Provider Growth, you'll lead Lifecycle Marketing and support Product-Led Growth (PLG) in close partnership with Product, Data Science, and other growth teams.

This is a builder role: you'll set the direction, hire and develop the team, and work with partners to bring the system to life. You'll be an informed, hands-on partner to Data Science, Product, and Engineering.

Your Day-to-Day Is:

• Building the Lifecycle Marketing function from the ground up, including strategy, team design, hiring plan, roadmap, and operating model.
• Reimagining lifecycle as a continuously learning growth system, not a sequence of fixed programs.
• Designing how provider identity, account context, product usage, behavioral signals, and business objectives inform decisioning and the next best action.
• Working directly with provider, account, product, and engagement data to build cohorts, investigate behavior, and diagnose drop-offs.
• Bringing the system to life across product surfaces, email, transactional communications, push, SMS, and human interactions with Sales and Customer Success.
• Ensuring each experience helps providers discover, adopt, and realize value from Zocdoc's expanding platform.
• Establishing a measurement framework that connects provider experiences to activation, product use, retention, revenue per provider, and incremental business impact.
• Partnering with Data Science, Product, Engineering, and Revenue Operations to improve signals, instrumentation, experimentation, and reporting.
• Recruiting, leading, coaching, and developing a high-performing Lifecycle Marketing team.
• Prototyping and testing new approaches, including AI-enabled decisioning, personalization, and automation.

You'll Enjoy This Role If You:

• Are energized by building a growth strategy, technical foundation, and team where the capabilities are still taking shape.
• Believe lifecycle is about helping customers make progress and realize value, not simply sending more messages or driving transactions.
• Can move comfortably between the big picture and the details.
• Enjoy working across Marketing, Product, Sales, Customer Success, Data Science, and Operations.
• Are curious about how AI and automation can make growth experiences more adaptive and useful.

You'll Be Successful in This Role If You:

• Have significant experience in lifecycle, CRM, growth, product-led, or customer marketing, with a track record of building capabilities and leading teams.
• Are data-savvy and comfortable analyzing provider, account, product, or behavioral data on your own. SQL experience is an advantage, not a prerequisite.
• Have built lifecycle or growth systems from the ground up, connecting customer data and decision logic to experiences, adoption, retention, or revenue outcomes.
• Can move between strategy and implementation, partnering closely with Product, Sales, Customer Success, Analytics, or Data Science.
• Have experience recruiting, developing, and organizing a team to deliver a new capability.
• Can define clear success measures, design tests, interpret results, and distinguish activity from evidence of business impact.
• Are an exceptional communicator and coach who can align senior stakeholders and help people grow.
• Have experience with B2B, SaaS, marketplace, or multi-product business models; healthcare experience is a plus.
• Have explored or applied AI, automation, or decisioning tools to improve personalization, team effectiveness, or customer experiences.

Benefits:

• Flexible, hybrid work environment at our Soho location
• Unlimited vacation
• 100% paid employee health benefit options, including medical, dental, and vision
• Commuter benefits
• 401(k) with employer-funded match
• Corporate wellness program with Wellhub
• Sabbatical leave for employees with 5+ years of service
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day, along with beverages and snacks
• Employee Resource Groups and ZocClubs
• Great Place to Work Certified

Compensation:

NYC Base Salary Range: $190,000 to $250,000 USD. Base salary is determined by factors including experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity.