Senior Digital Marketing Account Manager

How You'll Contribute:

• Serve as the primary point of contact for a portfolio of clients and cultivate strong and trusted partnerships with each of them
• Develop, present, and implement holistic growth marketing strategies that align with client goals, covering aspects like user acquisition, conversion, and revenue growth
• Partner with cross-functional teams to execute multi channel marketing campaigns that ensure alignment with client expectations, and deliver on ROI
• Define lead scoring attributes and identify opportunities for our customers to capitalize on
• Lead weekly or biweekly client calls to review program KPIs, deliverable updates, and program progress
• Leverage data analytics to uncover actionable insights, identify trends, and make informed recommendations to optimize marketing campaigns continually
• Address clients’ questions or concerns about the performance of their program and provide strategic and tactical solutions
• Partner with Sales to offer a holistic service that can lead to increased revenue
• Travel to meet with clients in-person to strengthen partnerships and gain a deeper understanding of their business

What You'll Bring to Xometry:

• Proven experience (4+ years) in a growth marketing or digital strategy role
• 2+ years experience in a client-facing position or agency experience
• Bachelor’s degree in Marketing, Business or related field preferred
• In-depth knowledge of digital marketing best practices (organic, paid, social email, ABM), analytics tools (GA4, GSC, HubSpot), and how to leverage a marketing technology stack
• Outstanding communication and people skills

Some nice-to-have experience:

• B2B and/or industrial/manufacturing industry knowledge
• Experience using SEO tools (e.g., SEMRush, AHRefs, Google Ads, Optmyzer, Google Search Console), LinkedIn analytics, Data Studio reporting from Google, A/B testing software, and/or chatbot plugins
• Experience using marketing automation platform tools (e.g., HubSpot, Pardot, etc)
• Certifications: Hubspot (email, Inbound), Google Analytics, Google Ads, and/or project management