Marketing Manager

Responsibilities:

• Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
• Design, build and maintain our social media presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimize spend and performance based on the insights.
• Develop strategies to optimize the conversion of all marketing channels, including A/B testing tactics.
• Brainstorm new and creative growth strategies of all the digital properties.
• Collaborate with internal teams to create landing pages and optimize user experience.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
• Contact and communicate with internal & external customers on a regular basis to review website and campaign performances.

Must Have:

• Proven working experience in digital marketing.
• Experience in optimizing landing pages and user funnels.
• Experience with A/B and multivariate experiments.
• Good knowledge of website analytics tools (e.g. Google Analytics, Web Trends).
• Experience in setting up and optimizing Google AdWords campaigns.
• Strong analytical skills and data-driven thinking.
• Ability to manage multiple projects at the same time.
• Up-to-date with the latest trends and best practices in online marketing and measurement.