Manager, Social, Media Delivery and Operations

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

App Marketing & Media Management

• Develop and execute full-funnel app acquisition and growth strategies across paid digital channels.
• Plan, launch, manage, and optimize campaigns across:
  • Google Ads: UAC/App Campaigns, Search, GDN, Demand Gen
  • Meta Ads: App and Conversion campaigns
• Manage campaigns across acquisition, engagement, conversion, and re-engagement.
• Define campaign structures, targeting strategies, budgets, bidding approaches, creatives, audiences, and optimization frameworks.
• Monitor campaign performance and proactively identify opportunities to improve CPI, CPA, ROAS, CAC, conversion rates, retention, and other business KPIs.
• Manage budget allocation across platforms based on performance and business objectives.
• Drive structured A/B testing and experimentation across audiences, creatives, placements, bidding strategies, and campaign setups.

Analytics & Reporting

• Analyse app marketing performance using platforms such as AppsFlyer and Firebase.
• Understand attribution, conversion tracking, campaign measurement, cohorts, retention, and user-quality metrics.
• Use data to identify trends, diagnose performance issues, and generate actionable insights.
• Build and maintain performance dashboards and reports.
• Use MS Excel/Google Sheets extensively for data analysis, reporting, forecasting, and campaign planning.
• Demonstrate strong proficiency in Pivot Tables, VLOOKUP/XLOOKUP, SUMIFS, data cleaning, charts, and advanced formulas.
• Translate performance data into clear business recommendations for clients and senior stakeholders.

Client & Stakeholder Management

• Own day-to-day performance marketing relationships with clients and internal stakeholders.
• Present campaign performance, insights, recommendations, and growth opportunities.
• Understand client business objectives and translate them into measurable media strategies.
• Mentor and guide junior team members and contribute to building best practices within the app marketing team.

Required Skills & Experience

• 5+ years of hands-on experience in digital/performance marketing, with strong experience in mobile app marketing.
• Strong practical experience managing campaigns across Google Ads, Meta, and/or DV360.
• Strong understanding of Google UAC / App Campaigns, Google Search, Google Display Network (GDN), Demand Gen, Meta App campaigns, Meta Conversion campaigns, DV360 App campaigns, and DV360 Conversion campaigns.
• Strong understanding of app acquisition, attribution, conversion tracking, retargeting, and user-quality measurement.
• Excellent analytical and problem-solving skills.
• Strong command of Excel/Google Sheets and data analysis.
• Strong communication, presentation, and stakeholder-management skills.
• Experience working in a digital marketing/performance marketing agency is preferred.

Good to Have

• Hands-on experience with AppsFlyer.
• Working knowledge of Firebase Analytics.
• Experience with other MMPs, analytics, or measurement platforms.
• Understanding of app monetization models such as subscription, in-app purchase, advertising, and freemium.
• Experience with SKAN, privacy-led measurement, incrementality, or modern mobile measurement frameworks.
• Experience managing large-scale campaigns and significant media budgets.