Associate Director, Planning

Role Summary and Impact

3 Best things about the job:

1. Working with brands across categories, ranging from traditional ones to more digitally evolved brands.
2. Work with best in business media partners & teams.
3. Attain strong understanding of cross channel media strategy by working on diversified category & teams

In this role, your goals will be:

In three months:

• A good understanding of the client’s business and develop a great working relationship with key client contacts.
• Demonstrate good collaboration with various divisions and teams across markets.
• Craft overall advertising media objectives from business plans upon competitive analysis, marketing data, key learning and insights.
• Good time management skill and able to follow through on process and delivery timelines.

In six months:

• Established strong team and client relationships, receive great feedback from co-workers and key client contacts.
• Become the first port-of-call on day-to-day dealings and a trusted advisor to the client by properly justifying recommendations, demonstrate strong timeline management and deliver agreed outcomes.
• Worked on campaign briefs with minimal supervision, providing strategic recommendations with strong insights and channel tactics.

In 12 months:

• Built up team capabilities to develop more innovative media solutions, going beyond traditionally planned media and starting to instill a yearning in clients to expand into the digital space and look at how campaigns can be driven by content, social media marketing, programmatic digital, mobile, search, etc.
• Ensured implementation of campaigns that help drive revenue growth.
• Delivered good campaigns with strong business results worthy of awards submissions.

Responsibilities:

• Develop and build relationships with clients, be a trusted advisor on account requirements.
• Responsible for overall campaign strategy, planning, implementation and post-campaign reviews for your set of brands.
• Set viable objectives and KPIs, and recommend/develop measurement methodology against all briefs.
• Ensure projects/campaigns are tracked and measured based on agreed KPIs and media efficiencies.
• Work with the team on competitive reporting and analysis.
• Propose and implement new planning approaches, ideas and product offerings.
• Support contractual discussions with key media vendors and trading commitments for the client.
• Keep a close ear to the ground on new opportunities to take to clients.
• Help guide and advise the wider team on best practices, innovation and work processes.
• Champion the growth and development of Agency services beyond media planning and buying.
• Work with internal specialist resources and group resources.
• Manage and develop your direct reports.