Brand Manager

What would you be doing?\n\nAs the Brand Manager – Creator Acquisition at Wishlink, you will own the Wishlink’s brand for creators end-to-end. Your goal is to set the right positioning for Wishlink, build a narrative around it, communicate it well to creators across channels & bring in the right creators on the platform.\nThis role is ideal for someone who enjoys brand building, storytelling, and high-velocity execution.\n\n- Acquisition Ownership\n- Own key metrics across: Brand health & positioning, Creator acquisition - #signups and activations\n- Own Influencer Marketing, content, partnerships & other brand channels - drive strategy and execution\n- Work closely Performance teams & own creative strategy to bring quality creators onto Wishlink\n- Drive problem solving across Acquisition and strategise/own the necessary initiatives\n\n- Onboarding & Activation\n- Co-own onboarding success metrics for creators brought from above initiatives\n- Drive nuanced problem solving and work cross functionally with Content, Design, Product and Business teams to prioritise and plan projects where content can be a solution.\n- Ensure creators clearly understand (without 1-on-1 interactions): How Wishlink works; How to start earning quickly.\n\n- Performance-led Campaigns\n- Program manage & plan performance-led creatives across Meta, Google & other platforms\n- Own 2% CTR metric across ads\n- Ensure timely delivery of creatives by working closely with Content Strategists and Design Team.\n- Own monthly & weekly reporting & strategy for performance creatives\n\nWhat are we looking for?\n\n- Works at the intersection of brand and creative; loves storytelling\n- Excels in user research and insighting, can demonstrate strong empathy for different user personas\n- Can break a vague problem into clear hypotheses and actions, while managing time optimally.\n- Balances creative intuition with data-led decision-making\n- Can work cross-functionally without waiting for constant direction\n- Has 4-6 ars of experience in brand, growth,\n- Prior exposure to D2C & E-Com is a plus\n\nPerks and Benefits\n\nWe are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.\nCompetitive Salary, Generous ESOPs, and Relocation Bonus\nLearning & Development Programs with a Dedicated Budget\nCompany sponsored newsletters and books\nChatGPT Subscription\nRegular Team Outings\nDiscounted Health Plans & Gym Memberships\nIndustry insights on growing your social media if you are a (aspiring) creator\n