Product Manager

About Wishlink

Wishlink is a well-funded startup, on a mission to shape the creator economy and change how people shop. Our mission is to build a hyper-personalised shopping experience for every user, which is creator-led, so that every user can get exactly what they are looking for. We are on a mission to define new charters at the intersection of two of the most prominent aspects of the internet - e-commerce and social media.

What Would You be Doing?

• Build AI-led product charters: Build forward product streams that shape how brands run influencer campaigns on Wishlink — AI-powered creator discovery, autonomous campaign execution, AI-led content performance intelligence, and AI-led content strategy.
• Ship the next-gen creator discovery engine: Define how brands search, filter, and rank thousands of creators to find the right fit for any campaign. Own the AI quality bar and the end-to-end brand experience.
• Build Autonomous Campaign Execution: Design AI-led workflows that handle the heavy lifting of brand-creator coordination — outreach, negotiation, and pricing — end-to-end, with the right manual override points for the brand.
• Streamline brand content review: Own the workflows that let brands sign off on creator scripts and drafts at scale — turning today’s manual back-and-forth into a clean, in-product experience.
• Close the brand campaign loop: Own how brand-side content strategy connects to campaign tracking and post-campaign learnings — so each campaign sharpens the next and brands see clear ROI on Wishlink.
• Run discovery with brands & internal teams: Run discovery with brands and internal stakeholders across product, operations, and analytics. Translate insights into clear product specs, partner with engineering on architecture, and ship to outcomes — measured on brand adoption, AI quality, and revenue impact.
• Collaborate Cross-Functionally: Work with engineering, design, data, operations, and the founding team to align on the biggest bets and deliver a coherent experience for brands on Wishlink.

What are We Looking For?

• Product Expertise: 3+ years of PM experience with at least 1+ year actively shipping AI-led products — LLM-powered features, AI-led workflows, recommendation or ranking systems, or other AI-driven decision systems.
• Strong PM Fundamentals: Customer discovery, sharp product specs, prioritization, stakeholder management, and shipping on cadence. Comfortable owning multiple parallel workstreams.
• Analytical Depth: Data-driven by default. Can write SQL or query datasets to validate assumptions, size opportunities, and measure outcomes.
• B2B / Brand Product Instinct: Experience building for brands, advertisers, or other business buyers is a strong plus — you understand how performance, attribution, and ROI drive their decisions.
• First-Principles Thinking: Comfortable scoping problems from scratch when there’s no established playbook. Several Influence OS bets are 10x — they need clarity, not template-following.
• Cross-Functional Leadership: Ability to align engineering, design, data, and business teams on ambitious AI bets — and ship them.
• Experimentation Mindset: Comfortable designing, running, and iterating on experiments to test hypotheses and deliver measurable results.
• Startup Adaptability: Thrives in fast-paced, dynamic environments, with the agility to shift focus and priorities when needed. Bonus: prior exposure to creator economy, influencer marketing, or D2C / e-commerce.

Perks and Benefits

We are committed to providing the best environment for you to thrive in. To help with this, we have the following benefits available for all our employees.

• Competitive Salary, Generous ESOPs, and Relocation Bonus
• Learning & Development Programs with a Dedicated Budget
• Company sponsored newsletters and books
• Best in class LLM subscriptions
• Regular Team Outings
• Industry insights on growing your social media if you are a (aspiring) creator

Experience Wishlink

Explore our Creator App: iOS | Android Explore our Shopping App: iOS | Android

Founding Team

Shaurya Gupta - Founder & CEO Divyansh Ameta - Founder & COO Chandan Yadav - Founder & CTO