BizFin Ops Analyst

Wishlink is on a mission to revolutionize the creator economy and redefine how people shop. We're all about providing every user with a highly personalized shopping experience guided by creators, so they can find exactly what they want, in a very short time, while improving their online shopping experience severalfold. We are shaping a new era at the intersection of two of the most prominent aspects of the internet- e-commerce and social media.

About the Role

At Wishlink, every campaign launched is a business in itself—with its own revenue, costs, profitability, and cash flow. As a Business Finance Analyst, you'll ensure that these campaigns not only execute successfully but also translate into realized revenue.

You'll work closely with KAMs, Finance, and brand stakeholders to drive campaign-level financial visibility, timely invoicing, collections, and profitability tracking. This is a high-impact role at the intersection of Business, Finance, and Operations.

What You'll Own

• Campaign Finance & Revenue Realization
• Drive timely and accurate invoicing for all active campaigns.
• Own collections tracking and proactively follow up on outstanding receivables.
• Coordinate with brand finance teams on invoice approvals, POs, and payment timelines.
• Escalate ageing invoices and collection risks before they impact cash flow.
• Campaign Profitability & Insights
• Maintain campaign-wise P&Ls covering revenue, payouts, margins, and collections.
• Reconcile campaign numbers and flag discrepancies early.
• Publish weekly dashboards on invoicing, collections, outstanding amounts, and profitability.
• Provide KAMs with real-time financial insights to support brand conversations and commercial decisions.
• Process Excellence
• Strengthen and improve the invoice-to-collection process.
• Build trackers, dashboards, and SOPs to improve visibility and reduce manual effort.
• Identify opportunities to improve working capital efficiency and prevent revenue leakage.

What We're Looking For

• 2–4 years of experience in Business Finance, Revenue Operations, Finance Operations, FP&A, or Accounts Receivable roles.
• Strong analytical skills and proficiency in Excel/Google Sheets.
• Add on : Experience with invoicing tools such as Zoho Books, Tally, or similar platforms.
• Excellent stakeholder management and follow-through.
• Ability to thrive in a fast-paced, high-growth environment with evolving processes.