Lifecycle Marketing Senior Manager

Your Mission:

You will hold the vision for how we communicate with customers in the Americas. You will bridge the gap between our high-level CRM strategy and tactical execution, ensuring our customers receive the right message, at the right time, through the right channel.

Mentorship/Leading:

You will foster a culture of experimentation, autonomy, and continuous learning, helping your team grow their careers at Wise.

Define the Americas Strategy:

You will own the end-to-end lifecycle strategy for our customers in NorthAm. You will build sophisticated, automated journeys that drive activation, cross-sell and retention.

Drive Commercial Impact:

You will be responsible for key CRM metrics-improving conversion rates, reducing churn, and increasing lifetime value. You will use data to prove the value of your and your team’s work.

Stakeholder Partnership:

You will be the primary voice for Americas CRM across the company. You will partner deeply with NorthAm Product Managers, Product Marketing, Regional Leads, Analytics, and Creative teams to ensure our communications are aligned with product roadmaps and customer needs.