Business Development Representative

About the role:

As part of Whatfix’s Business Development team, you will play a critical role in driving digital transformation conversations with strategic enterprise organizations across the US market. This is a pure outbound-focused role targeting named strategic accounts, where you will identify, engage, and nurture high-value prospects, helping them navigate the complexities of AI adoption and enterprise application transformation.

Key Responsibilities:

• Identify qualified prospects and navigate company structures to identify decision-makers.
• Use a combination of outreach mechanisms to nurture leads (Call, Email, Marketing automation tools like outreach, Linkedin Inmails, etc.)
• Generate meetings with right ICP & decision makers by means of proactive outbound prospecting
• Collaborate closely with Sales to discover qualified opportunities from cold prospects with your set of accounts
• Demonstrate and teach strong selling and influencing skills
• Own your numbers across the full outbound funnel: dials, connects, meaningful conversations, and Sales Accepted Leads (SALs) with a focus on conversation quality over dial volume
• Consistently deliver against pipeline generation and quota attainment targets, contributing directly to sourced pipeline for Account Executives

What you should have?

• 2-4 years of prior Business Development experience catering to international clients, preferably within the NA region (this role is US-focused), within a Software/ High Tech company is a plus
• Fearless attitude – willing to take intelligent risks
• Hard-working with a bias toward leading high-quality, positive conversations with prospects rather than chasing dial volume for its own sake, outbound activity should always be in service of a good conversation.
• Problem Solver
• Ability to work in a team environment
• Articulate with strong business acumen
• Assertive and persuasive.
• Strong understanding of Ideal Customer Profile (ICP) and account-fit signals, with the ability to apply qualification frameworks (BANT/MEDDIC) to prioritize the right accounts and prospects
• Skilled at pre-call account and stakeholder research org structure, buying triggers, and business context to personalize outreach rather than relying on generic scripts
• Proficiency with CRM & Sales Engagement tools (eg: Salesforce, Sales Navigator, Outreach, Mindtickle, etc)
• Track record of consistently meeting or exceeding pipeline generation and meeting-booking quotas