Product Marketing Manager

Who are we?

Whatfix is an AI platform advancing the “userization” of enterprise applications, empowering companies to maximize the ROI of their digital investments. Technology needs adoption. It’s no different for AI. As AI reshapes roles, workflows, and human-machine interactions, it also introduces new layers of complexity and user friction. This is where Whatfix plays a pivotal role. A decade old DNA of empowering people to succeed with technology and not replacing them. We call this philosophy Userization: the belief that technology must adapt to the user, not the other way around.

At the heart of userization philosophy is ScreenSense, our proprietary AI engine, which continuously interprets both the context of what users are doing in an application or an AI tool and the intent behind their actions. By combining these signals, Whatfix delivers real-time guidance, nudges, knowledge, and automation directly in the flow of work.

This intelligence powers our entire product suite.

• Digital Adoption helps users get productive faster.
• Product Analytics uncovers friction and closes adoption gaps.
• Mirror allows employees to train in safe, simulated environments.

These are embedded with Whatfix AI Agents which supercharge creation, insights, and user guidance.

What You'll Do:

• Positioning & Strategic Messaging: Define, refine, and champion core platform narratives and product positioning to differentiate Whatfix in the B2B SaaS space.
• Product Launches & GTM Strategy: Own cross-functional launch plans for new products and features, ensuring seamless execution across Sales, Marketing, and Customer Success.
• Sales & Cross-Functional Enablement: Equip sales teams with high-converting pitch decks, buyer persona guides, objection-handling assets, and ROI calculators to accelerate deal cycles.
• Executive Evangelism: Craft presentations, thought leadership content, and briefing materials for executive leadership at major industry events and analyst briefings.

What You Bring

• Experience: 7+ years of core Product Marketing experience in B2B Enterprise SaaS.
• Exceptional Communication: Outstanding written narrative, presentation, and storytelling skills, with a track record of simplifying complex software capabilities.
• Cross-Functional Leadership: Proven ability to lead through influence, partnering closely with Product Management, Executive Leadership, and Sales.
• Education & Domain: MBA preferred. Experience in Digital Adoption Platforms (DAP), Enterprise Analytics, or Contact Center tech is a plus.