Content & Email Marketing Manager

WebEngage

Full Time5+ yearsPosted 22 days ago

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Overview

Position Type

Full Time

Experience

5+ years

Job Description

What you’ll do

  • Own the content and email marketing strategy across key campaigns and initiatives
  • Plan, write, execute, and optimize email campaigns, nurture journeys, and newsletters
  • Create and drive long-form content such as ebooks, case studies, reports, blogs, and thought leadership pieces
  • Turn customer stories, product insights, and industry trends into compelling content
  • Develop campaign messaging and copy across landing pages, emails, social, and other channels
  • Repurpose high-performing content across formats and distribution channels
  • Track performance across open rates, click-through rates, conversions, engagement, and content consumption, and use those insights to improve what we do next
  • Use AI tools thoughtfully across research, ideation, drafting, editing, and content repurposing
  • Work closely with product marketing, design, sales, customer success, and other teams to bring campaigns and stories to life
  • Maintain a high bar for clarity, storytelling, brand voice, and quality across everything that goes out

Who we’re looking for

  • 5–8 years of experience in content marketing, email marketing, or a related role
  • A strong portfolio across formats, especially long-form content, campaigns, and email
  • Someone who can think strategically but is still happy to write and execute
  • Strong understanding of email marketing fundamentals, audience segmentation, nurture journeys, and performance metrics
  • Excellent writing and editing skills, with an instinct for making complex ideas simple
  • Plan and create engaging social media content across key channels.
  • Data-aware and curious. You care about what performed, what didn’t, and why
  • Comfortable owning projects independently and working across multiple stakeholders
  • Experience working with a B2B or SaaS brand is strongly preferred

Required Skills

Content MarketingEmail MarketingLong Form ContentCampaignsEmailAi ToolsPerformance MetricsWritingEditingSocial ContentB2 B Or Saa S Brand

About the Company

WebEngage

Mumbai, India

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