Performance Marketer

We are looking for a digital marketer interested in helping to build & execute best-in-class paid search and display campaigns. As a performance marketer, you'll be responsible for driving traffic, generating new leads, and increasing pipeline velocity by executing a variety of paid marketing campaigns and delivering on key business objectives.

Responsibilities:

• Plan, execute, monitor, and optimize paid marketing campaigns, including Google paid search, Display (Google, 3rd party platforms), and social media paid campaigns (Facebook, LinkedIn, etc.)
• Own execution and management of keyword research and content gap analyses
• Measure and report on all paid marketing campaigns' performance and assess against goals (ROI and KPIs)
• Provide ongoing, actionable insights into campaign performance to the team
• Run A/B testing and experiments, derive insights, and drive constant optimization across every step of the funnel

Requirements:

• 5-6 years of relevant experience in performance marketing, ideally in a B2B SaaS environment
• Hands-on experience running paid marketing campaigns across channels like Google Search, YouTube, Facebook, LinkedIn, Twitter, GDN, and Adroll
• Strong familiarity with tools like Google Analytics, Google Search Console, Google Data Studio, and SEMrush
• Data-driven and metrics-focused, with the ability to quickly diagnose what's going wrong and how to fix it
• Understanding of a typical SaaS lead cycle — from lead to opportunity to deal closure

Life at WebEngage:

• We take transparency very seriously — get a full view of team goals and a top-level view across the board through monthly and quarterly town halls
• A highly inclusive work culture that promotes a relaxed, creative, and productive environment
• Autonomy, open communication, and growth opportunities, while maintaining a healthy work-life balance
• Company-sponsored offsites once a year to blow off steam with your work buddies (post-pandemic)

Perks & Benefits:

• Learning is a way of life — unlock your full potential backed by cutting-edge tools and mentorship (MacBook for Engagers, plus reimbursement for your WFH setup)
• Best-in-class medical insurance (with COVID care facilities), mental health support programs, and a contemporary leave policy beyond standard sick leave