Content Writer

Role Overview

We are looking for a Content Writer to create clear, credible, and compelling content that communicates Visit Health’s value to B2B audiences, including HR leaders, decision-makers, and corporate partners. You will work across marketing, product, design, and sales teams to translate complex health and wellness concepts into engaging, easy-to-understand content across multiple touchpoints.

This role requires strong writing fundamentals, an ability to adapt tone across formats, and a willingness to learn and grow in the healthtech domain.

Key Responsibilities

• Create high-quality content across formats including website pages, landing pages, blogs, long-form articles, sales decks, brochures, employer branding material, and in-app content.
• Develop B2B-focused content that clearly communicates Visit Health’s offerings, impact, and differentiation to HR leaders and corporate stakeholders.
• Collaborate closely with Marketing, Product, Design, and Sales teams to ensure content aligns with business goals and user journeys.
• Simplify complex healthcare, wellness, and insurance-related concepts into clear, structured, and persuasive narratives.
• Maintain consistency in brand voice, messaging, and tone across all content assets.
• Write SEO-friendly content with a working understanding of keywords, structure, and search intent (guidance will be provided).
• Support campaigns, product launches, partnerships, and employer branding initiatives with relevant content.
• Edit, proofread, and refine content to ensure clarity, accuracy, and quality.

Required Skills & Qualifications

• Experience: 1–3 years of experience in content writing, preferably in B2B, SaaS, healthtech, or allied domains.
• Writing Skills: Strong command of written English with the ability to adapt tone across informational, marketing, and product content.
• Audience Understanding: Ability to write for B2B audiences, particularly HR, leadership, and corporate stakeholders.
• Collaboration: Comfortable working cross-functionally with marketing, design, product, and sales teams.
• SEO Knowledge: Working knowledge of SEO principles and best practices.
• Research Skills: Ability to research topics thoroughly and translate insights into structured, meaningful content.

Preferred Qualifications

• Prior experience writing in healthcare, healthtech, wellness, or insurance domains (nice to have).
• Familiarity with tools such as Figma, Clevertap, or marketing automation platforms (a plus).
• Experience working with CMS platforms or content publishing workflows.
• Comfort using AI tools to assist with research, ideation, or content drafts.