Technical Programmatic Ads Specialist

Job Title: Technical Programmatic Ads Specialist

Job Summary:

The Programmatic Ads Specialist will be responsible for managing and optimizing the performance of our Seller Side Platform. This role requires a deep understanding of programmatic advertising, ad exchanges, and real-time bidding (RTB). The ideal candidate will have a strong analytical mindset, excellent communication skills, and the ability to work collaboratively with various teams to achieve revenue goals.

Key Responsibilities:

• SSP Management: Oversee the daily operations of the Seller Side Platform, ensuring smooth functioning and optimal performance.
• Ad Inventory Optimization: Analyze ad inventory and implement strategies to maximize yield and fill rates for publishers.
• Campaign Setup & Management: Set up, manage, and optimize programmatic ad campaigns, including PMP deals, open auctions, and direct deals.
• Data Analysis: Monitor key performance metrics and conduct thorough data analysis to identify trends, issues, and opportunities for improvement.
• Reporting: Generate regular reports on ad performance, revenue, and key insights for internal teams and external stakeholders.
• Collaboration: Work closely with the sales, marketing, and technical teams to align strategies and drive revenue growth.
• Troubleshooting: Identify and resolve issues related to ad delivery, discrepancies, and other technical challenges.
• Market Research: Stay updated with industry trends, emerging technologies, and best practices in programmatic advertising.

Qualifications:

• Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field.
• Experience: 5+ years of experience in programmatic advertising, preferably within an SSP environment.
• Technical Skills: Proficiency with SSP platforms, ad exchanges, DSPs, and RTB processes. Experience with Google Ad Manager, OpenX, or similar platforms is a plus.
• Analytical Skills: Strong analytical and problem-solving abilities with a data-driven mindset.
• Communication: Excellent verbal and written communication skills with the ability to present complex information clearly.
• Collaboration: Proven ability to work collaboratively in a cross-functional team environment.
• Detail-Oriented: High attention to detail with the ability to manage multiple tasks and projects simultaneously
• Certifications: Relevant certifications such as Google Ad Manager Certification, IAB Digital Media Sales Certification, or similar.
• Programming Knowledge: Basic understanding of HTML, JavaScript, and SQL for troubleshooting and custom solutions.