Senior Product Analyst

About the role:

As a Senior Product Analyst ( Member Acquisition Marketing ), you’ll be responsible for managing insights projects related to member growth & acquisition.

As a Product Analyst you’ll be:

• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result
• Using your SQL/Python expertise to interrogate our data to solve key business problems
• Focusing on improving performance marketing and growth initiatives by providing full stack descriptive to prescriptive analytics via cutting edge technologies to support business objectives
• Ability to deal with ambiguity & form ambiguous questions into defined solutions to improve the business area
• Support to build analytics roadmap for customer strategy, acquisition efficiency, customer lifetime value enhancement and budget optimization.
• Collaborate with Analytical engineering and Martech to create a holistic view of the members by ensuring seamless integration of various data sources from 3rd party platforms like Google Ads, Facebook Ads, etc.
• Advising and Support performance marketing stakeholders to provide an accurate view of the member attribution by various channels
• Measuring and report performance of all marketing campaigns, and assess ROI and other key KPIs
• Supporting Analytics leadership in prioritisation and identification of various business cases
• Refine work items with the business to the point where they can be worked upon and ensure timely and quality deliverables
• Champion powerful storytelling, prioritisation, commercial and growth mindset
• Presenting insights to stakeholders & senior management, translating analysis into the 'so what?' and identifying possible actions to take as a result

What makes you a great fit:

• 6+ years of experience working in the analytics team of a digital product. Experience working in fintech firms preferred ( not mandatory)
• You have experience in Performance Marketing is mandatory
• You have a sound understanding of how the different digital Marketing tools work
• You have a good understanding of digital marketing, A/B testing, Google Analytics, Appsflyer, etc.
• You have a good understanding of Multi touch attribution, Marketing Mix Modelling, Cohort Analysis, Customer Lifetime Value.
• You have excellent leadership skills - you can drive and influence team of analysts, engineers and data scientists without any formal reporting
• You have strong skills on SQL and Visualization tools ( Looker, Tableau, Qlikview etc.)
• You have great Storytelling skills and the ability to explain complex analytical concepts to business users
• You have unblock problems for your team- be it on querying data, understanding business logic or the best way to visually represent an information!
• You have good understanding of the business - you quickly identify which metrics are relevant for an area and anticipate which data projects will add value
• You have ability to effectively form relationships with the business in order to help with the adoption of data driven decision making
• You have self-starter - you take initiative in spotting opportunities and finding ways to solve challenges with data
• You have ability to deal with ambiguity and competing objectives in a fast paced environment

What you’ll get in return:

• Competitive Compensation - competitive salary and share options
• Time Off – Generous annual leave on top of bank holidays.
• Parental Leave – Paid maternity, paternity, and adoption leave to support your family journey.
• Sabbatical – Extended unpaid and paid leave options after completing milestone years with Tide.
• Health Insurance – Private family insurance with additional OPD coverage and top-up options.
• Life & Accident Cover – Comprehensive accidental and life insurance protection.
• Mental Wellbeing – Access to therapy sessions, courses, meditations, and workshops.
• Volunteering & Development Days – Paid days annually for volunteering or personal growth.
• Learning & Development – Annual budget for books, courses, coaching, and more.
• WOO (Work Outside the Office) – Work from abroad for up to 90 days annually.
• Home Office Setup – Contribution towards setting up your home office
• Laptop Ownership – Keep your old laptop and get a new one when it’s time for a replacement.
• Snacks & Meals – Office perks with snacks, coffee, tea, and lunch (location dependent).