General Manager, Independent Agency, West

The Role

The Trade Desk (TTD) is seeking an accomplished General Manager, (GM) Business Development - Independent Agencies to lead a significant portfolio of independent agency relationships and business development teams.

This leader will be responsible for accelerating revenue growth, strengthening agency partnerships, developing talent, and ensuring consistent execution across their portfolio. By understanding the unique dynamics of independent agencies, this leader will help shape joint strategies that accelerate growth and deepen strategic partnerships. They will serve as a senior strategic partner to agency executives while translating broader GTM priorities into measurable business outcomes.

Key Responsibilities

• Lead Independent Partnership Strategy: Develop and execute a West Region strategy for deepening agency partnerships, aligning on shared objectives that drive growth and operational excellence.
• Own Executive Engagement: Build trust-based relationships with agency leadership and influence strategic decisions across commercial, operational and partnership priorities.
• Integrate Agency Feedback into Product Roadmap: Partner with Product and Engineering to ensure agency insights inform platform development, measurement capabilities and workflow innovation.
• Drive Commercial Outcomes: Collaborate with agency leadership on initiatives that improve profitability, strengthen partnerships and unlock new growth opportunities
• Orchestrate Cross-Functional Execution: Work closely with Sales, Client Services, Marketing and Product to deliver integrated solutions that strengthen agency partnerships across the West Region.
• Represent TTD externally: Lead, coach and develop a team of business development leaders while serving as a senior ambassador for TTD within the agency ecosystem

Qualifications

• 15+ years of experience in agency leadership, strategic partnerships or business development roles with deep knowledge of independent agency operations and economics
• Proven track record influencing agency leadership, leading teams and driving commercial growth
• Strong commercial acumen, including understanding of agency P&L, principal buying models and profitability levers
• Experience leading business development teams through growth, organizational change and market evolution
• Exceptional communication and negotiation skills, capable of navigating complex multi-party agreements

What You’ll Bring

• Authentic and values driven leader, someone who embodies our core values
• Collaborative leadership style, you're someone who develops talent, builds trust and creates alignment across diverse stakeholders
• A forward-looking perspective, you’re someone who anticipates industry shifts and demonstrates grit and adaptability navigating complexity and change
• Inclusive and empathic – you champion diversity of thought and foster an environment where all voices are heard and respected
• Low ego, high impact – you prioritize outcomes over credit