Senior Performance Marketing Specialist

About the Role

SpotDraft is looking for a hands-on Senior Performance Marketing Specialist to own and scale paid acquisition across search, social, and emerging channels, with a sharp focus on qualified pipeline, acquisition efficiency, and revenue impact.

We want an analytical operator with an AI-first mindset who combines deep performance marketing fundamentals with modern AI tools and automated workflows to build lean, fast, and scalable acquisition engines.

What You’ll Do

• Scale Core Acquisition Channels: Lead the end-to-end strategy, execution, and ongoing optimization of Google and Bing search campaigns, alongside LinkedIn paid social programs that target legal ops, procurement, and enterprise buyers.
• Build AI and Automation Workflows: Eliminate operational drag by using LLMs, APIs, and no-code tools like Zapier, Make, or n8n to automate recurring reporting, ad copy generation, keyword discovery, and anomaly detection.
• Pioneer Emerging Ad Surfaces: Plan media budgets dynamically across high-performing channels, while actively designing structured experiments on emerging AI-native advertising platforms such as ChatGPT ads.
• Drive Experimentation and Funnel Attribution: Execute a disciplined testing roadmap across ad creatives, bidding strategies, and dedicated landing pages, while partnering closely with Marketing Operations to safeguard reliable attribution and full-funnel reporting.

What We’re Looking For

• 3–5 years of hands-on paid acquisition experience, with a strong preference for candidates from B2B SaaS or complex enterprise environments.
• Proven multi-channel expertise: Demonstrated success managing high-intent Google Search campaigns and full-funnel LinkedIn Ads aimed at driving pipeline and revenue rather than vanity engagement.
• Practical AI fluency: A verifiable habit of integrating tools like ChatGPT and Claude into daily workflows to accelerate campaign research, analysis, and execution.
• Strong analytical rigor: Highly comfortable working with marketing attribution models, pipeline conversion metrics, and spreadsheet modeling to make data-backed budget decisions.
• High execution agency: Comfortable working in fast-moving environments, building acquisition playbooks from scratch, and independently driving initiatives from concept to launch.
• Bonus Points: Hands-on experience with workflow automation tools like n8n, Make, or Zapier, alongside familiarity with HubSpot and the legal technology ecosystem.

Why SpotDraft?

• Brilliant teammates—Work with some of the sharpest minds in legal tech.
• Expand your network—Interact with top founders, investors, and industry leaders.
• Real impact—Take ownership of projects and see your work in action.
• Big goals, bold moves—We trust you to deliver, innovate, and push boundaries.

Our Core Values

• Our business is to delight Customers
• Be Transparent. Be Direct
• Be Audacious
• Outcomes over everything else
• Elevate each other
• Be Passionate. Take Ownership.
• Be 1% better every day

All candidates’ personal data shared during the recruitment process will be handled with utmost confidentiality and used solely for hiring purposes, in line with applicable data protection regulations.

*SpotDraft is an equal-opportunity employer. Candidates will not be discriminated against based on race, ethnicity, color, religion, caste, sex, gender identity, sexual orientation, national origin, veteran, or disability status