Design Lead

Why this role exists

Softobiz should look like the AI-first company it is, everywhere it shows up. This role owns our visual output end to end: website graphics, social creative, and video, produced with AI tools at a volume and speed a traditional studio can't match. One person running the whole visual surface, not a queue of handoffs.

What you'll own

• Website graphics: All visual design for the site, including hero visuals, section art, illustrations, and imagery, on-brand and ready to ship. Design, not development.
• Social creative: The visual feed across LinkedIn and Instagram, a consistent, high-frequency stream of on-brand graphics that keeps the cadence fed.
• Video: Edit and produce video with AI tools, from short social cuts to brand pieces, without a separate production house.
• Brand system: Keep everything true to the Softobiz visual system (near-black, purple glow, mint accent) across static and motion, so the brand looks like one thing everywhere.
• Throughput: Move fast enough that design is never the bottleneck for a campaign, a launch, or a content push.

The bar: how you work

This is a 10X role. You run generative image, design, and video tools fluently, producing, iterating, and shipping at a pace manual work can't reach. In your interview you'll walk us through your AI stack and show a portfolio of work you've actually produced with it. Designers who work only by hand aren't a fit for this one.

What you bring

• A strong graphic design portfolio across web and social, ideally for B2B or tech brands.
• Hands-on video editing, increasingly AI-assisted, with work to show.
• Fluency across AI design, image, and video tools, with real shipped output, not experiments.
• A sharp eye for a consistent brand system holding across every format and channel.
• The range and speed to run website visuals, social, and video as one person.
• Comfort handing polished, build-ready assets to web and dev, with no development required from you.

Success in your first 6 months

A consistent visual system live across the site and social, a steady stream of social creative shipping on cadence, video in regular rotation, and design that keeps pace with every campaign rather than holding it up.

About Softobiz

Innovation begins with like-minded people aiming to transform the world together. At Softobiz, we invite you to become a part of an organization that has been helping clients transform their business by fusing insights, creativity, and technology. With a team of 300+ technology enthusiasts, we have been trusted by leading enterprises around the globe for over 12+ years.

At Softobiz, we foster a culture of equality, learning, collaboration, and creative freedom, empowering our employees to grow and excel in their careers. Our technical craftsmen are pioneers in the latest technologies like AI, machine learning, and product development.

Why Should You Join Softobiz?

• Work with technical craftsmen who are pioneers in the latest technologies.
• Access training sessions and skill-enhancement courses for personal and professional growth.
• Be rewarded for exceptional performance and celebrate success through engaging parties.
• Experience a culture that embraces diversity and creates an inclusive environment for all employees.

Softobiz is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will be afforded equal employment opportunities without discrimination based on race, creed, color, national origin, sex, age, disability, or marital status.