Public Relations Lead

As a Snowflake PR Lead, you will:

• Own and drive PR programs that amplify Snowflake's customer success, sourcing stories, building campaigns, and securing meaningful earned media coverage

• Support executive thought leadership programs for senior Snowflake leaders, translating company strategy into compelling external narratives

• Lead PR strategy and execution for Snowflake's emerging markets, including international media relations, agency management, and stakeholder coordination

• Develop and pitch press materials (press releases, bylines, media briefs, and reactive statements) that translate complex technical concepts into clear, business-relevant stories

• Collaborate cross-functionally with Product Marketing, Customer Marketing, Sales, Investor Relations, and executive leadership to identify and capitalize on high-value story opportunities

• Support corporate PR moments including quarterly earnings, major company announcements, and tier-one events as needed

• Build and optimize AI-powered workflows to streamline media monitoring, reporting, content development, and other day-to-day PR operations, always looking for smarter, faster ways to work

• Manage reporting, internal communications, and operational workflows that keep programs running smoothly across a distributed team

Our ideal candidate will have:

• 5+ years of experience in public relations, communications, or a related field, within B2B technology, enterprise SaaS, or a top-tier agency with relevant clients

• A track record of owning programs end-to-end: from strategy to execution to demonstrated results, with minimal oversight

• Exceptional writing and storytelling skills, with the ability to translate technical product narratives into compelling, business-outcome focused content

• Experience managing media relationships across trade, business, and/or international outlets

• Comfort working across multiple stakeholders and workstreams simultaneously. You are organized, proactive, and have an entrepreneurial mindset

• A natural curiosity about AI and automation, with demonstrated experience building AI-assisted workflows or integrating new tools into your day-to-day work to move faster and work smarter

• Experience managing PR agencies and/or with international or emerging market PR is a strong plus

• A bias for action and a builder mentality. You see gaps and fill them; you do not wait for someone to tell you what to do

• Familiarity with media monitoring tools, CRM/reporting platforms, and PR measurement frameworks

• BA/BS degree or equivalent experience

This role requires remote and in-office work at our Menlo Park, CA office.