Senior Social Media Manager, Developer Community

THE OPPORTUNITY

Guide & Execute Snowflake’s Developer Social Media Strategy

• Craft the strategy and lead the execution of our developer social media presence, inclusive of platform mix and editorial strategy

• Drive the development of integrated social plans for key Snowflake moments (i.e., new feature releases, open source contributions, technical events) with sustained storytelling in mind

• Serve as the social lead for select Snowflake solution areas (e.g., AI, Data Engineering), owning the social plan for recurring programs such as monthly working group announcements, category launches, and sustained campaigns – from briefing through execution

• Lead social planning and execution for Snowflake's flagship developer events, including pre-event promotion, day-of coverage, and post-event amplification across owned and paid channels – all in collaboration with event marketing, digital and creative teams

• Collaborate with the developer relations and developer advocate team to align on priorities and co-creation opportunities to bring the collective work together across social

• Own the outcome by delivering insightful social monthly, quarterly and campaign-based reports that demonstrate our impact on the community and business

Concept, Manage & Execute Snowflake Developer Social Content

• Be a steward of the brand with the community experience in mind, inclusive of navigating and managing internal expectations around the social experience and best practices

• Bring new content ideas and franchises to the table to both drive awareness of and strong engagement with Snowflake’s key narratives and priorities

• Write, edit and publish everyday content across platforms in line with Snowflake’s narrative and developer voice

• Lead social creative direction, working collaboratively with our creative team and business partners to create socially-engaging assets

• Actively engage with the community to drive a true two-way exchange and nurture their connection to Snowflake

Lead and Execute our Paid Social Initiatives

• Develop paid strategies with clear KPIs in support of our key narratives and initiatives

• Create and execute paid social campaigns across platforms, inclusive of ad campaign set up and targeting and content promotion

• Lead reporting on the impact of our campaigns with the ability to distill learnings and insights for our varied internal audiences

WHAT WE’RE LOOKING FOR

Our ideal social media lead will have:

• 8-10+ years of experience in B2B technology social media, either in-house or with an agency

• Well-rounded social media marketing and/or social media communications experience – including owned, paid and earned strategies

• A strong love for social and emerging technology, including hands-on use of AI tools to enhance day-to-day work across content creation, trend analysis, experimentation, reporting, and workflow efficiency

• An experimental, test-and-learn orientation to create social success stories that will help drive greater investment

• Excellent written and verbal communication skills, with the ability to create compelling content in line with our narratives for various audiences across paid, earned, and owned channels

• Demonstrated ability to independently manage complex, multi-stakeholder programs from strategy through execution – with strong deadline discipline and proactive communication when timelines are at risk

• Superb organizational skills and keen attention to detail, with the ability to operate autonomously and effectively in a rapidly growing, fast-paced environment

• Act as the social project manager for cross-functional working groups, proactively driving PMM reviews, content sourcing, and timeline adherence without requiring day-to-day direction

• A ‘Roll Up Your Sleeves and Get It Done’ attitude with a proven track record of managing multiple, high-priority projects from strategy to execution

• Strong strategic thinking, problem solving, technical, and analytical skills

• Demonstrated ability to work collaboratively with cross-functional teams and build strong relationships

• Strong judgment, a knack for diplomacy, and the confidence to engage and build consensus with stakeholders

• BA/BS degree or equivalent experience.