Campaign, Programs and Events Manager - GCC Programs

Job Description

• Lead and execute Go-to-Market strategies and integrated marketing programs which include multi-channel campaigns, and events (of all sizes and formats) across a broad segment of customers.

• Work with other functions such as partner team, Education team, account-based marketing, to drive successful customer engagement and market awareness in India.

• Engage & maintain direct alignment with Sales/SE teams in terms of all pre/post event communications, and marketing-driven campaigns/promotion strategies

• Run large scale and short format in person and virtual programs for Skills Developmet

• Own & drive executions within budget, and handle vendor management, including raising POs, clearing invoices, vendor onboarding, etc.

• Manage project timelines, quality issues, resources, and budget

• Set goals & define metrics for each campaign including targeted lead flow - track program results, measuring program success, and reporting metrics

• Evaluate all campaigns’ impact & ROI to determine the success and forecast for potential future investment

• Regular tracking and reporting on campaign performance

Requirements

• 8 -10+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS

• Bachelor's Degree in, Marketing, Business Administration, or related field

• Experience in the Developer & Startup ecosystem would be beneficial

• Ability to understand and communicate to diverse technical and non-technical audiences

• Penchant for technology creativity to “think outside the box” and leadership to execute effectively

• Experience building and delivering of field marketing covering campaigns, events and digital

• Demonstrated success in highly collaborative partnerships with other marketing and cross-functional leaders both inside and outside the company

• Strong influencing skills with the ability to sell ideas and get buy-in with various stakeholders

• Hands-on execution ability with effective project and time management

• Project management, prioritization, organizational skills, accuracy in performance and details driven

• Experience in Salesforce, Marketo, Wordpress

• Highly metrics driven

• Good understanding of cloud infrastructure, cloud applications, data science, analytics platforms (e.g. AWS, Google Cloud, Dataiku, H2O, Salesforce)

• Ability to maintain an optimistic, pragmatic, and self-starter attitude

• Global mindset and ability to think across discipline, industries, cultures and scenarios.