Senior Product Launch Manager

WHAT YOU'LL DO:

• Develop and maintain a scalable launch framework that ensures visibility, quality, and measurable business impact, leveraging automation and AI-powered workflows.

• Own the product launch lifecycle, from planning, tiering, readiness, and enablement to public release and post-launch analysis.

• Partner with product, marketing, and sales to develop the launch roadmap and ensure field teams are fully equipped with the right materials, messaging, and training ahead of release.

• Lead cross-functional launch programs, timelines, deliverables, and communications for new products and major releases, aligning all teams around shared goals.

• Track launch metrics to measure adoption, pipeline impact, and engagement using insights to continuously improve launch effectiveness.

• Build and maintain AI-assisted content workflows that accelerate production across marketing and enablement, from launch briefs and messaging guides to field-ready assets and copy.

• Build and manage the Launch & Content Center of Excellence (CoE) operating model and frameworks, codifying best practices and empowering SMEs to produce materials at scale.

OUR IDEAL CANDIDATE WILL HAVE:

• 10+ years of experience in product marketing, program management, product operations, and content strategy; ideally in enterprise software, cloud, or SaaS.

• Strong working knowledge and experience with AI and data cloud products, capabilities, and the broader enterprise data landscape.

• Hands-on experience building AI-assisted workflows using tools, prompt engineering, or workflow automation to scale launch execution and reduce manual effort.

• Cross-functional team management and organizational skills, with the ability to influence without authority (including senior management).

• Excellent communication skills to engage internal leaders/teams across functions and external stakeholders.

• Strong written communication skills and the ability to synthesize complex information into clear, concise presentations and plans.

• A motivated, self-starting attitude with a bias for action who thrives in complex, fast-moving environments.

• An analytical mindset for interpreting and summarizing data into actionable insights.

• BS/BA required; MBA preferred.

• Willingness to travel up to 25% of the time.