Director of Marketing

Duties/Responsibilities:

• Develop and execute the organization's integrated marketing strategy that supports revenue growth, customer acquisition, brand awareness, and long-term business objectives.
• Provide leadership, coaching, and development for the marketing team while establishing clear priorities, performance expectations, accountability, and career development opportunities.
• Oversee all marketing functions including branding, creative services, website management, SEO, e-commerce, content marketing, email marketing, digital campaigns, analytics, marketing technology, workflow automation, and lead generation.
• Partner closely with Sales, Business Development, Operations, and Executive Leadership to align marketing initiatives with organizational priorities and revenue goals.
• Lead marketing operations by optimizing CRM data quality, customer segmentation, lead lifecycle management, reporting, workflow automation, AI-enabled marketing processes, and GTM technologies including Clay.
• Develop and monitor departmental KPIs, dashboards, budgets, ROI, campaign effectiveness, website performance, conversion metrics, and overall marketing performance.
• Establish scalable marketing processes, project prioritization, resource planning, and vendor management to improve operational efficiency and team productivity.
• Evaluate emerging marketing technologies, automation platforms, AI tools, and industry trends to continuously improve organizational capabilities and competitive advantage.
• Foster a culture of collaboration, innovation, continuous improvement, and accountability while ensuring consistent brand standards across all customer touchpoints.

Knowledge, Skills and Abilities:

• Strong understanding of modern B2B marketing strategy, demand generation, digital marketing, branding, and customer acquisition
• Experience leading cross-functional marketing teams across creative, digital, and marketing operations disciplines.
• Knowledge of SEO, website optimization, e-commerce, email marketing, CRM platforms, marketing automation, analytics, and AI-enabled marketing technologies.
• Experience with lead generation strategies, customer data management, workflow automation, and marketing technology platforms.
• Ability to translate business objectives into measurable marketing initiatives and performance metrics.
• Strong strategic thinking, analytical, financial, and problem-solving abilities.
• Excellent leadership, communication, coaching, collaboration, and relationship-building skills.

Education and Experience:

• Bachelor's degree in Marketing, Business, Communications, or a related field
• Seven to ten years of progressive marketing leadership experience with increasing strategic responsibility.
• Experience leading multi-disciplinary marketing teams in a B2B environment.
• Demonstrated success driving measurable business growth through integrated marketing strategies, digital marketing, and marketing technology.