Marketing Data & Analytics Strategy Manager (R6054)

What you'll do:

• Own the definition of marketing data and reporting requirements. Partner with stakeholders across Marketing and cross-functional teams to translate business questions into clear data specifications, schemas, and reporting structures

• Design how marketing data is structured, stored, and governed, partnering closely with MarTech, data engineering, and contractors to ensure infrastructure and pipeline decisions map back to business requirements

• Bring enough technical fluency (SQL, data modeling, ETL concepts) to review technical designs, troubleshoot issues, and be a credible partner to the engineers and vendors building the infrastructure

• Own the design and maintenance of centralized reporting and dashboards across the marketing funnel, ensuring a consistent, single source of truth for leadership

• Lead cross-functional performance analyses at the CMO level, synthesizing data across channels and functions into a clear view of what happened, why, and what to do next

• Prepare executive updates, business reviews, and strategic storylines for Marketing leadership and the C-suite, translating complex data into clear, action-oriented narratives

• Partner with Marketing leadership on annual and quarterly operating plans, defining metrics and targets and tracking progress against goals

• Proactively identify opportunities to improve data quality, instrumentation, and operational efficiency across marketing programs