Demand Generation Associate/Specialist

Role:

The Demand Generation Associate/Specialist will support efforts to build awareness, engagement, and demand for our fraud and risk solutions. This role will help plan and execute integrated marketing campaigns across multiple channels to generate leads and nurture prospects throughout the buyer’s journey.

Responsibilities:

• Campaign Execution

  • Support the development and execution of demand generation campaigns aligned with business goals and target audiences.
  • Execute campaign deliverables across email, webinar, website, and nurture channels.
  • Coordinate timelines, assets, and deliverables to ensure campaigns launch on schedule.

• Marketing Automation

  • Use marketing automation tools to build and manage targeted campaigns.
  • Support lead scoring, segmentation, and nurturing programs.
  • Help improve the process for converting leads into qualified opportunities.

• Content Development

  • Partner with the content team to develop relevant materials for different stages of the buyer’s journey.
  • Help maintain consistent messaging and branding across demand generation activities.
  • Adapt content for use across email, landing pages, sales sequences, and other channels.

• Analytics and Reporting

  • Track campaign performance using marketing analytics tools.
  • Prepare regular reports on key metrics, including lead volume, engagement, and conversion rates.
  • Identify trends and recommend opportunities to improve campaign performance.

• Collaboration

  • Work closely with the Sales team to understand lead qualification criteria and support the handoff of marketing qualified leads (MQLs).
  • Collaborate with cross-functional teams to coordinate campaign activities.
  • Help manage relationships with external agencies and freelancers.

Requirements:

• 3+ years of experience in demand generation, digital marketing, or a related field, preferably within B2B technology or SaaS.
• Experience supporting or executing demand generation campaigns with measurable results.
• Familiarity with marketing automation platforms, CRM systems, and analytics tools. Experience with HubSpot, Salesforce, Google Analytics, digital marketing, or social media management tools is highly desirable.
• Experience coordinating integrated marketing campaigns across multiple channels.
• Strong written and verbal communication skills.
• Analytical mindset with the ability to interpret campaign data and identify trends.
• Strong project management and organizational skills, with the ability to manage multiple projects and meet deadlines.
• Familiarity with the fraud and risk solutions landscape is a plus.