Marketing Content Writer

Responsibilities:

• Working with internal content strategists, own execution of the derivative content kit for every campaign end-to-end. This can include landing pages, email and nurture sequences, ad copy, benchmark briefs, webinar abstracts, seller-ready one-pagers, whitepapers, LinkedIn posts and more
• Partner with Demand Generation and Product Marketing to translate campaign messaging into audience-specific copy across verticals, buyer roles, and funnel stages
• Support event content across industry conferences and SentiLink’s user conference, from pre-show outreach and registration copy through session promotion and post-event follow-up sequences
• Own the social editorial calendar and publishing, including cadence, queue, creative, and copy, working closely with multiple stakeholders across marketing and implementing new video strategies
• Build and maintain the partner proof library: case studies, reference stories, the quote database, retro one-pagers, and win narratives
• Develop campaign video content for YouTube, with a test-and-refine approach
• Execute AEO and SEO work across demand gen properties and support the broader search program
• Measure your own work against conversion, engaged accounts, raised hands, and sourced pipeline

Requirements:

• 5+ years writing marketing content, with the majority of that time in demand generation or growth-focused work
• Demonstrated experience producing a full campaign kit from a single anchor asset
• Strong ability to write for a technical B2B audience in a regulated space (fintech, financial services, risk, payments, or security) and to turn SME input into compelling copy
• Comfortable owning deadlines across concurrent campaigns in an environment where priorities shift with the market
• Comfortable writing on a team that prioritizes human-voices over AI-enablement. Must be able to use AI as a support tool when needed, but not rely on it as a primary writing source. AI-skeptics welcome.
• Demonstrated experience in a fast-paced, high-growth start-up that prioritizes in-depth knowledge of the product, and where you’ve had to write about a technical product in a creative way, within an established brand voice
• Experience working within an emerging market content team, as well as experience developing new messages that cut through the noise in established markets
• Candidates must be legally authorized to work in the United States and must live in the United States
• Experience with marketing automation, and popular tools (HubSpot, SEMRush, Canva, WordPress etc)
• Background in fraud, identity, credit risk, trust and safety or lending, preferred