Product Marketing Lead, Enterprise

You will:

• Develop clear, compelling messaging for enterprise offerings tailored to key personas within target verticals
• Create marketing assets, including slide decks, videos, blog posts, and one-pagers, that effectively communicate our value propositions to vertical leaders and support our sales team’s pursuits
• Lead positioning and sales enablement efforts to drive awareness and engagement for Scale’s offerings.
• Drive cross-functional marketing programs around target verticals, in conjunction with product, engineering, sales, and growth marketing to create a cohesive customer experience and contribute to pipeline targets
• Collaborate with field marketing and events teams to develop vertical-specific event strategies, content, and experiences that drive engagement within customer and target accounts
• Drive customer marketing efforts, creating both strategy and tactics to maximize the value Scale and customers get from our shared success, including case studies, testimonials, visual assets and event participation
• Design and run Scale’s Customer Advisory Board (CAB) program — including virtual sessions and an annual in-person summit — to engage senior enterprise executives with programming that is genuinely engaging and additive

Ideally, you’d have:

• 5+ years of experience in product marketing in B2B enterprise environments, with a preference for experience in at least one vertical sales-led growth motion or a customer marketing focus
• An understanding of AI/ML technology and/or intuition for how to build content for executive buyers, IT, and business users.
• Excellent written and verbal communication, problem-solving, storytelling, and analysis skills
• Ability to influence at all levels, including executive, and to work across functions
• An outstanding level of attention to detail

Nice to haves:

• Experience marketing AI products or services