Marketing Analytics & Data Visualization Architect

What You’ll Drive

Reporting & Data Visualization

• Build executive-ready dashboards and reporting across Marketing performance, pipeline, funnel conversion, campaign effectiveness, attribution, and ROI.
• Define consistent KPIs, metric definitions, and visualization standards across Marketing.
• Turn complex data into clear business insights and actionable recommendations.
• Modernize reporting through self-service analytics, automation, and AI-assisted insight generation.

Data Modeling & Governance

• Connect and model data across Salesforce, Snowflake, HubSpot, and other GTM systems.
• Build scalable analytical and semantic models that support full-funnel reporting and attribution.
• Establish trusted sources of truth through data governance, documentation, lineage, quality, and reporting certification.
• Partner with Marketing Operations, RevOps, Finance, Data, and system owners to ensure data is structured and accessible for analytics.

AI-Powered Analytics & Technology

• Partner in evaluating AI tools, platforms, and architecture that support Marketing analytics, reporting, visualization, and business intelligence.
• Define the data, metrics, semantic models, and visualization requirements that support new AI agents and workflows.
• Develop AI-enabled analytics capabilities such as conversational reporting, automated insights, and intelligent visualization.
• Participate in architecture decisions involving MCP, APIs, Snowflake, Salesforce, BI platforms, and other enterprise data technologies.

Cross-Functional Insight Partner

• Partner with Marketing leadership and cross-functional teams to translate business questions into measurable KPIs and scalable reporting solutions.
• Identify performance gaps, pipeline leakage, and optimization opportunities across the funnel.
• Present findings and recommendations with clarity and executive presence.

What you bring

Must-Have

• 5+ years in Marketing Analytics, Marketing Operations, Business Intelligence, Data Visualization, or a related discipline.
• Strong experience with BI and visualization platforms such as Tableau, Power BI, Looker, or similar.
• Deep understanding of Salesforce CRM data structures and B2B marketing funnel metrics.
• Experience with enterprise data platforms such as Snowflake, Databricks, BigQuery, Azure, or similar.
• Strong SQL and data modeling skills with experience connecting data across multiple business systems.
• Experience with attribution, pipeline reporting, campaign measurement, and Marketing ROI.
• Strong business acumen and ability to translate complex data into clear executive insights.

Nice-to-Have

• Experience with AI tools, agentic workflows, or AI-driven analytics, including Claude, ChatGPT, Snowflake Cortex, Cursor, or similar.
• Familiarity with MCP, APIs, semantic models, structured prompting, JSON, or context engineering.
• Experience with dbt, Python, R, or similar analytics technologies.
• Experience in high-growth B2B SaaS, cybersecurity, or enterprise technology.

You’re the Type of Person Who

• Thinks in data models and business decisions, not just dashboards.
• Connects systems, metrics, and insights across the funnel.
• Turns complex analysis into clear, actionable narratives.
• Cares about trusted data, governance, and consistent definitions.
• Understands how AI can make analytics faster, smarter, and more accessible.

Why This Role Matters

• You will drive how Marketing performance is measured and understood across the organization.
• You will create the trusted analytics and visualization layer behind our broader AI-powered GTM strategy.
• You will help move Marketing from traditional reporting toward intelligent, self-service, AI-assisted analytics.