Digital Content Manager

About the Role

As a member of the Growth and Digital Marketing team, this role owns the content engine behind our digital channels. Working closely with the product marketing team, you will identify high-value topics, write most of it, and make sure it attracts attention once it’s published. You'll manage the editorial calendar and the content on sambanova.ai, and create the assets demand gen depends on, including landing pages, gated reports, nurture copy, and campaign narratives.

This is a hands-on role that requires a strong writer. Working with external resources, you'll use search and performance data to understand what content resonates with target audiences. Success looks like a content program that measurably grows organic traffic, keyword rankings, and pipeline.

What You’ll Do

WEB & ORGANIC SEARCH

• Own content on sambanova.ai, including product pages, solution pages, resource hub, and blog, keeping it accurate as the products and messaging evolves.
• Conduct keyword research and build an SEO content roadmap that maps to high search rankings.
• Handle on-page SEO end-to-end: titles, meta descriptions, heading structure, internal linking, schema, and image optimization.
• Partner with the web project manager and design team on the architecture, performance improvements; and test headlines, CTAs, and layouts.
• Audit existing web page content quarterly, and refresh as needed.

FULL-FUNNEL CONTENT

• Plan and manage the editorial calendar across blog, web, and email, coordinating with product marketing, developer relations, social, and comms.
• Write and edit content across formats: technical blog posts, customer case studies, whitepapers, and newsletters.
• Translate engineering and product input into narratives a non-specialist executive can follow and an AI engineer won't dismiss.
• Maintain voice, terminology, and style standards; and edit work from freelancers, agencies, and internal subject-matter experts.
• Repurpose content. Strong assets can translate into a blog series or email program.

DEMAND GENERATION & CAMPAIGNS

• Create campaign content: landing pages, gated assets, ad copy, webinar abstracts, and multi-touch nurture sequences.
• Work with demand gen and marketing ops to map content to funnel stage and buyer segment, and close the gaps that show up in the journey.

What We’re Looking For

• 4-6 years of experience in content marketing, B2B tech preferred, with published work to share.
• Bachelor’s degree
• Working SEO fluency. Keyword research, on-page optimization, content structure for search and LLM answer engines.
• Demand gen literacy. Understanding campaign frameworks and how to optimize for conversion.
• Analytical habits. Leverage GA4 to evaluate content performance.
• Hands-on tooling with HubSpot CMS.
• Project ownership. Ability to prioritize and meet multiple deadlines for multiple stakeholders on time.
• Curiosity about technology - particularly AI/ML. No CS degree required, but able to understand technology to convey benefits to target audiences.
• Basic design or video literacy (Wistia, Canva, light editing) for fast turnarounds.