Affiliate & Creator Marketing Lead

Responsibilities:

Affiliate Program Growth

• Own and scale Runpod's affiliate program end to end, taking over agency-managed relationships (Advertise Purple, FNF) as those contracts wind down and bringing affiliate management fully in-house.
• Strengthen relationships with existing high-performing affiliates through proactive outreach, better communication, and improved support.
• Monitor affiliate performance and program health (signups, fraud signals, engagement) in PartnerStack, our platform of record, and partner with Marketing Ops to keep tracking and attribution accurate.
• Continuously test and refine commission structures, tiering, and incentives (challenges, competitions, utilization-based kickbacks) to maximize both signups and program integrity.

Creator & Influencer Discovery, and Program Consolidation

• Complete the transition of the existing influencer program from one-off, impressions-measured sponsorships into a performance-based motion inside the affiliate program.
• Build a repeatable process for finding new creators across YouTube, X, TikTok, LinkedIn, Discord, and other platforms who reach developers, AI/ML practitioners, and technical builders.
• Partner with DevRel to surface creators and community members already engaging with Runpod through hackathons, meetups, and community programs as a sourcing pipeline for the affiliate program.
• Evaluate and prioritize creators on audience fit, reach, and content quality rather than follower count or impressions alone.
• Build relationships with promising creators and bring the right ones into the affiliate program with properly structured, signups-and-revenue-based incentives.

Partnerships & Virality

• Design and pitch partnership concepts (challenges, giveaways, co-branded content, creator takeovers) built to maximize organic reach and shareability.
• Partner with Content, Product Marketing, PR/Comms, and DevRel to keep creator content technically accurate, on-brand, and consistent with existing sponsorship relationships.
• Track what's working across creator content and double down on the formats and partners driving the most signups and revenue, not just impressions.

Employee Content & Executive Amplification

• Partner with employees who want to build a public presence, helping them find topics, formats, and cadences that fit their voice.
• Build lightweight systems (briefs, prompts, content calendars) that make it easy for non-marketers to consistently publish.
• Support Product Marketing in growing the reach and engagement of the executive team's personal accounts, bringing an affiliate and creator lens (amplification tactics, timing, distribution) to the content PMM already develops for them.
• Work with Content and Product Marketing to ensure employee content ladders up to Runpod's broader narrative and product priorities.

Reporting and Operations

• Own a reporting cadence for affiliate and creator performance (signups, spend, ROI, program growth).
• Deliver regular updates and recommendations to marketing leadership.
• Manage contracts, payouts, and day-to-day coordination with affiliates, creators, and supporting platforms (e.g., PartnerStack).

Requirements:

• 4+ years of experience in affiliate marketing, influencer or creator partnerships, community, or growth marketing, with direct ownership of a program end to end.
• Proven track record of finding, recruiting, and managing affiliates or creators.
• Comfort with incentive design and creator economics.
• Experience with affiliate platforms (PartnerStack, Awin, or similar).
• Strong relationship-building and communication skills.
• Analytical skills, comfortable pulling and interpreting performance data without hand-holding.
• Ability to work cross-functionally with content, growth, and sales in a fast-moving environment.
• Genuine fluency in internet and creator culture, you know what makes content spread and can spot a good creator before they blow up.
• Successful completion of a background check.

Preferred:

• Experience marketing a developer tool, cloud infrastructure, or B2B SaaS product.
• Familiarity with the AI/ML ecosystem and ability to speak credibly to a technical audience.
• Experience coaching non-marketer employees on content and personal brand, or amplifying executive/founder content on behalf of a marketing team.
• Experience with HubSpot or similar CRM and analytics platforms.
• Comfort working in a lean team where ownership is broad and ambiguity is the norm.