Vice President, Demand Generation

Principal Responsibilities:

Pipeline & revenue accountability

• Own the global demand-generation strategy and carry the marketing-sourced and marketing-influenced pipeline targets that feed the revenue plan.
• Build a repeatable, forecastable pipeline model across regions and segments, and defend it in front of the CEO, CRO, and board.
• Own the demand-generation budget and the return on it.

An AI-native demand engine

• Build RSA into an AI-native demand function. Deploy agentic workflows to research accounts, personalize outreach at scale, sequence follow-up, and book qualified meetings.
• Own generative engine optimization and AI engine optimization (GEO/AEO). Ensure RSA is the answer buyers get inside ChatGPT, Perplexity, Copilot, and AI search.
• Build a signal-to-pipeline system that pairs real buying signals with personalization specific enough to earn the meeting.

Enterprise ABM & account engagement

• Lead enterprise Account-Based Marketing against priority ICPs, aligned to regional sales teams and named-account plans.
• Design buying-committee engagement and personalized account journeys that move whole committees, not single leads.
• Own RSA's intent and orchestration strategy in 6sense (or equivalent).

Digital demand & conversion

• Own and scale digital demand generation across paid search, paid social, programmatic, content syndication, and demand-gen webinars.
• Drive website and funnel conversion through experimentation, personalization, CTA strategy, and continuous testing.
• Work with brand and comms to ensure first party thought-leadership content can be used to generate demand.

Marketing technology stack

• Manage the marketing operations and analytics team and ensure data quality and operational excellence.
• Own the marketing technology stack end to end, from HubSpot (or equivalent), Big Marker (or equivalent) for webinars, 6Sense (or equivalent) for intent, data enrichment and ABM.
• Drive best practices for workflows, lead scoring, lifecycle, nurture, and reporting.

Leadership & influence

• Lead the regional lead development team, aligned to in-region sales hunters and accountable for the pipeline it builds.
• Set the operating rhythm with Sales, Product Marketing, Field Marketing, Brand, Web, and Revenue Operations.
• Give the executive team a clear, trusted view of demand.

Executive communication

• Own how demand is presented. Build and deliver ELT presentations and board slides.
• Represent marketing through the numbers in weekly business reviews, pipeline reports and board readouts.
• Create and present regular meetings with finance to show return on marketing spend.

How we will measure success

• Marketing-sourced and marketing-influenced pipeline, and the revenue it converts to.
• Pipeline velocity, funnel conversion, and cost per opportunity.
• Depth of engagement and coverage across priority ICP accounts and buying committees.
• Adoption and measurable lift from AI-native motions.
• Website and lifecycle conversion improvement.
• A scalable global demand function and a team that outperforms its size.

What you will bring

• 15+ years in enterprise B2B SaaS or cybersecurity marketing, including 5+ years leading demand generation at scale with direct pipeline accountability.
• A track record owning a pipeline number and hitting it, with revenue accountability shared with Sales.
• Demonstrated command of AI in demand generation, including agentic and AI-SDR platforms and generative engine optimization.
• Deep enterprise ABM expertise, fluency in intent platforms (6sense or equivalent), and command of scaled digital demand generation.
• Expert-level ownership of HubSpot (or equivalent) and the broader marketing and AI technology stack.
• Experience leading a regional lead development function that carries a pipeline target and feeds field sales.
• The analytical depth to own attribution, forecasting, and pipeline math, and the executive presence to present it to the board.
• A record of building and leading teams, and of building the function before the team exists.

Leadership Profile

We are looking for a nimble builder who wants to lead a small but aggressive team. Someone fluent in the newest demand-gen practices and disciplined about applying rigor to lead-generation.

Benefits

Full-time, non-Sales US employees are also eligible for annual discretionary bonuses. RSA Sales team members are eligible to participate in company commission plans.

In addition, RSA offers its eligible US employees a comprehensive array of benefit programs including flexible paid-time-off, health, disability, and life insurance, and a 401(k) retirement plan with company matching contributions.