Programmatic Analyst

What does the team work on?

The Revenue Operations team aims to align advertising sales, marketing, and client services to maximize yield, drive ad revenue growth and enhance efficiency within an organization. It involves a blend of strategic planning, data analysis, system/tools utilization, and partnerships to optimize the monetization of advertising inventory.

What is the role?

The Inventory Optimization team owns the processes and analytics to maximize the value of Roku's ad platform. This position sits within the Inventory Enablement and Optimization team, which works closely with Client Services, Business Development, Sales, and Product to drive yield optimization, forecasting, and build systems and processes for advertising campaigns. This role is focused on Roku's programmatic business, presenting the candidate with an opportunity to take part in a fast growing revenue stream at Roku. An Analyst should not only have strong analytical skills, but also excellent communication capabilities and a solutions-oriented mindset. The candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment. They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance. The position will report to the Sr Manager, Inventory Enablement and Optimization.

What are the responsibilities of the role?

• Develop and maintain a strong understanding of Roku's programmatic ad ecosystem, Roku's partners, how they're integrated, and suggest updates to our integration based on analysis to increase yield
• Help drive analysis of our overall programmatic stack from the bid level to impressions, along with spend patterns, to ensure the health and yield from each partner, and keep stakeholders informed of any trends
• Facilitate troubleshooting by identifying and utilizing reports that raise issues quickly and efficiently
• Leverage Roku's Big Data to produce actionable reporting for the programmatic business, while automating routine analysis where possible
• Work closely with Product Management to develop proprietary tools that address inventory management challenges across both direct and programmatic transaction types
• Collaborate with cross-functional teams, including Sales, Ad Operations, and Finance, to align programmatic strategies with broader business objectives
• Monitor and analyze KPIs for programmatic campaigns, providing regular updates and actionable recommendations for optimizations
• Communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports
• Stay informed of industry trends and competitive developments to identify opportunities for growth and innovation

What experience would help someone be successful in this role at Roku?

• 4+ years of experience in digital advertising in an inventory, revenue operations, data analytics, finance, or business analyst role
• Excellent written and verbal communication skills, and the ability to take complicated subject matter and communicate clearly and effectively for any audience
• Familiarity with the ad tech terminology and landscape, including prior experience working with DSPs, SSPs, ad servers, and DMPs; experience with OTT/CTV a plus
• Excellent command of Excel, understanding of SQL and working with large datasets
• Experience creating reports with data visualization platforms like Tableau, Looker, etc
• Analytical, project management, and detail-oriented personality
• Self-starter, comfortable working autonomously in a fast-paced, growing environment