Director of Marketing Operations

The Role and What You’ll Own\n\n### Marketing Technology & Attribution\n- Own and evolve the marketing tech stack, including vendor evaluation, implementation, and integration with Salesforce.\n- Build and maintain multi-touch attribution across the funnel, from first touch through closed-won, with clean UTM, GCLID, and source and medium tracking into Salesforce.\n- Ensure data integrity across marketing and sales systems so that lead routing, lifecycle stages, and campaign tagging are consistent and trustworthy.\n- Partner with RevOps to align marketing data models with the broader Salesforce architecture, including Contact and Opportunity level attribution, lifecycle fields, and segmentation.\n\n### Demand Generation Operations\n- Build and manage the campaign infrastructure that supports demand generation: forms, landing pages, nurture flows, and lead scoring.\n- Own lead routing and handoff logic between Marketing and Sales, including SLAs, MQL definitions, and speed to lead measurement.\n- Support event and field marketing programs with the operational scaffolding to track pipeline influence and ROI.\n- Continuously identify friction in the funnel and design workflows that improve conversion at each stage.\n\n### Reporting, Insights & Planning\n- Build and maintain dashboards and reporting cadences covering pipeline generation, channel performance, funnel conversion, and marketing sourced and marketing influenced revenue.\n- Deliver actionable insights to Marketing, Sales, and executive leadership on what is working and what isn’t.\n- Own the marketing data inputs to board reporting and company wide planning cycles, working closely with RevOps and Strategic Finance.\n- Partner on budget tracking and channel level ROI analysis to inform spend allocation.\n\n### Cross-Functional Alignment\n- Serve as the connective tissue between Marketing and RevOps, ensuring marketing systems and processes scale alongside the broader GTM org.\n- Partner with Sales leadership on pipeline definitions, stage progression, and shared reporting so Marketing and Sales operate from the same numbers.\n- Bring an AI forward mindset to how marketing operations should run, identifying where automation and AI tooling can replace manual work.\n\nWhat We Are Looking For\n- 6+ years of experience in Marketing Operations or Growth Operations at a B2B SaaS or Fintech company, ideally with exposure to complex or enterprise sales motions.\n- Deep hands-on expertise with HubSpot or an equivalent marketing automation platform, Salesforce, and attribution or analytics tooling such as GA4 or Default.io.\n- Proven track record of building attribution models and reporting infrastructure that stand up to scrutiny from Sales and Finance.\n- Strong understanding of the full funnel, from demand generation through pipeline conversion to closed revenue.\n- Experience leveraging AI to reimagine how marketing operations teams work.\n- Excellent cross functional communication skills and comfort operating with senior stakeholders across Marketing, Sales, and Finance.\n\nBonus Points\n- Experience in institutional financial services or another complex, relationship driven B2B vertical.\n- Experience operating through a pricing model transition, for example moving from seat based to consumption or usage based pricing.\n- Familiarity with SQL or BI tools such as Sigma or Looker for building reporting independent of engineering support.\n\nWho You Are\n- You thrive in fast-paced environments. You are high-intensity and care a lot about what you do, and you're ecstatic to work at a startup.\n- You are ambitious. You have fun solving problems that others think are impossible.\n- You are curious. You find joy in learning about AI, technology, and finance.\n- You are an owner. You are autonomous, self-directed, and comfortable working with ambiguity.\n- You are collaborative, organized, thoughtful, and kind\n\nWhy Join Rogo?\n- Up and to the right: Rogo has strong product adoption with the world's leading financial institutions, and we are still early. The upside is enormous.\n- Extraordinary team: we take talent density seriously. You'll do the best work of your career alongside some of the sharpest people in AI and finance.\n- A one-of-one problem: bringing AI to the core of how Wall Street works is one of the most ambitious, technically demanding, and consequential problems today.\n- Real ownership: You'll own real surface area and watch the world's most sophisticated users rely on your work.\n- Always at the frontier: we work at the edge of what the best models can do and turn it into products people trust. If you're obsessed with AI, this is where it's happening.\n\nCompensation Range: $180K - $230K