Growth & Demand Generation Manager

About the role

Propstar is looking for someone who can own the top of the real-estate revenue funnel — not someone who simply runs campaigns or manages an agency.

You will be responsible for figuring out where qualified demand should come from, how we acquire it efficiently, how it gets routed into the sales funnel, and whether it eventually converts into revenue.

This is a hands-on role. You should be equally comfortable looking at campaign performance, dissecting funnel numbers, working with sales teams, fixing lead quality and launching experiments quickly.

What you’ll own

• Own demand generation across assigned real-estate projects and micro-markets.
• Plan and execute acquisition campaigns across Meta, Google and other relevant channels.
• Own the funnel from spend → lead → qualified lead → site visit → booking.
• Track CAC/CPL, lead quality, qualification rates, site-visit conversion and eventual revenue.
• Work closely with Pre-Sales and Sales to understand why leads are converting—or not converting.
• Build and continuously improve campaign audiences, messaging, creatives and landing journeys.
• Identify leakage across the funnel and fix it rather than treating marketing and sales as separate problems.
• Work with CRM and automation systems to ensure leads are routed, followed up and measured correctly.
• Run rapid experiments across projects, audiences, channels and messaging.
• Build dashboards and operating reviews that tell us what is actually working.
• Take ownership of outcomes rather than reporting activity.

You may be a strong fit if

• You have 6-10 years of experience across performance marketing, growth, demand generation or revenue growth, ideally in a high-velocity consumer business.
• You understand paid acquisition deeply, but don’t describe your job as “running Meta campaigns.”
• You understand funnels, attribution, CRM and sales conversion. Experience in real estate, proptech, fintech, edtech, marketplaces or other high-ticket/high-consideration categories would be particularly useful.
• Most importantly, you are comfortable being measured against pipeline and revenue, not impressions and clicks.

What success looks like

Within your first few months, we should be able to answer three questions much better because of you:

• **Where should we spend? Which leads should Sales pursue? **
• What is actually generating bookings?