Sr. Manager, Marketing Programs and Communications

Sr. Manager, Marketing Programs and Communications

Responsibilities:

• Set and execute an integrated, multi-channel plan that spans campaigns, webinars, email/nurture, social, content, events, and corporate communications, translating go-to-market strategy into measurable programs delivered on time and on budget.
• Run paid and earned media partner/publisher programs such as sponsored content, newsletters, webinars, video, and track delivery from creative to performance recap.
• Draft and distribute press releases, manage agency/analyst/media relationships, and build executive visibility and thought-leadership programs that increases Reveleer’s brand awareness.
• Manage brand voice and messaging consistency across every channel, from web and social to press relations and internal communications.
• Measure, report, and optimize performance against engagement, lead conversion, marketing-qualified lead criteria, and pipeline goals, and refine programs based on data and outcomes.
• Oversee and implement strategies for customer retention and expansion, focusing on nurturing existing relationships and driving upsell/cross-sell opportunities.

Qualifications:

• 5-7+ years of B2B marketing experience in technology or SaaS, spanning marketing communications and campaign execution, 2+ years of healthcare or healthcare SaaS experience required.
• Bachelor’s degree in marketing, communications, business, public relations, or a related field.
• Proven success in building integrated, multi-channel marketing programs on time and on budget.
• Excellent verbal and executive communication skills, and a self-directed, organized operating style in fast-moving environments.
• Proficient with website CMS, marketing automation, and CRM (e.g., Webflow, WordPress, HubSpot, Marketo, Salesforce).
• Strong project and stakeholder management skills, with the ability to lead through influence across cross-functional teams.
• Experience with mentoring team members and managing freelancers or agencies.
• Willingness and ability to travel for industry events, company meetings, or team collaboration, as needed to support marketing initiatives.