Marketing Manager

Essential Functions:

• Perform ongoing performance tracking across all lead sources — including digital, traditional media, and face-to-face (F2F) channels — monitoring campaign KPIs

• Build and maintain weekly and monthly reporting at the market, product, and source level, tracking performance against established goals

• Partner with business leaders to monitor tracking accuracy to ensure lead attribution is correct and consistent; call scripting and campaign timing; and utilize data to analyze performance

• Research and identify local marketing opportunities in local print, direct mail, radio, local broadcasting and local partnerships across all Mad City markets

• Conduct ongoing market research to identify competitive activity, emerging opportunities, and local trends that could inform marketing strategy

• Partner with the Events team to identify and source additional event opportunities Research event opportunities in each market and evaluate fit based on audience profile, cost, and lead generation potential

• Work closely with the Home Base marketing team to coordinate campaign execution across markets, ensuring timelines, assets, and targeting details are aligned

• Brief creative requests with market-specific context and performance insights; review assets for brand consistency and messaging accuracy

• Serve as the market-level point of contact for campaign questions and ensure local nuances are represented in planning

• Maintain organized records of campaign details, source codes, spend commitments, and performance history to support ongoing analysis and planning

• Review division invoices and accruals provided by the Accounting team to verify accuracy of marketing expenses

• Ensure proper tracking is in place across all active campaigns — UTM parameters, call tracking numbers, and offline source codes — and validate that data flows accurately into reporting systems

Qualifications:

· Bachelor’s degree in Marketing, Business, Communications, or a related field

· 4–6+ years of experience in direct-to-consumer lead generation or B2C marketing, with a demonstrated focus on performance analysis and multi-channel campaign execution

· Experience in digital marketing (paid search, paid social, display) and traditional channels (direct mail, print, radio)

· Highly analytical and structured thinker — able to dive into the data, find what matters, simplify it, and communicate concise recommendations to senior stakeholders

· Experience managing a heavy project load in a fast-paced environment with multiple simultaneous workstreams

· Strong written and verbal communication skills; ability to work cross-functionally across marketing, sales, and operations teams

· Background in home services, home improvement, or other in-home direct-to-consumer business models and experience coordinating marketing campaigns across multiple markets a plus.

· Familiarity with face-to-face (F2F) or field marketing programs, specifically the ability to analyze and report on their performance alongside other channels and identifying and evaluating local sponsorship or community marketing opportunities a plus.

Computer Operations:

To perform this job successfully, an individual must have strong knowledge of Microsoft Office 365 Suite, and the ability to learn and effectively use software applications such as ADP, Lead Perfection, Salesforce, and other applications used in job duties.

Physical Requirements:

The physical requirements of this role may vary depending on the specific job duties and work environment. These may include, but are not limited to:

· Remaining in a stationary position (e.g., sitting or standing) for extended periods

· Frequent movement, including walking, bending, reaching, or climbing stairs

· Use of hands and fingers to operate computers, tools, or equipment

· Occasional lifting and/or moving of items up to 25 lbs, depending on the role

· Working indoors and/or outdoors in various environmental conditions

The physical demands described here are representative of those that may be required to successfully perform the essential functions of the job. Reasonable accommodations will be made to enable individuals with disabilities to perform these functions.