Product Manager – Maxima (Gynaecology)
reach52
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Overview
Position Type
Full Time
Experience
2+ years
Job Description
Role Overview reach52 is a multinational pharmaceutical company, affiliated with reach52 Pte. Ltd., Singapore, with an expanding footprint in India, marketing established brands such as Bioclavid, Soraton, Dibiglim, Secef, and Xorimax. The Product Manager for Maxima will drive brand strategy, execution, and new product growth within the Gynecology segment, working closely with the Maxima field force, Sales, Supply Chain, and Group Operations to build strong, sustainable brand performance.
Key Responsibilities Brand Strategy & Marketing
- Own brand strategy, positioning, and marketing plans for gynecology portfolio brands under Maxima
- Develop promotional campaigns, detailing aids, and marketing collateral aligned to therapy area needs
- Track brand performance, market share, and competitor activity within the gynecology segment
Field Force Enablement
- Partner with the Maxima field force team to align territory-level execution with brand strategy
- Design and deliver product training and launch readiness programs for field teams
- Support KOL engagement and CME/scientific activities in the gynecology therapy area
Cross-functional Coordination
- Work with Sales, Supply Chain, and Regulatory teams on demand forecasting, launches, and stock planning
- Coordinate with external creative and media agencies for campaign execution
- Liaise with Group Operations and Finance on budget planning and spend tracking
New Product & Market Development
- Support evaluation and launch of new products within the gynecology and related therapy areas
- Conduct market research and identify white-space opportunities within the gynecology segment
- Monitor regulatory and market trends impacting gynecology portfolio brands
Qualifications & Experience
- B.Pharm / B.Sc + MBA/PGDM (Marketing)
- 2 to 7 years of pharmaceutical marketing experience in India
- Gynaecology therapy area experience is mandatory
- Experience in the Cardio-Diabetic segment is an added advantage
- Strong analytical, cross-functional collaboration, and communication skills