Paid Search & Shopping Manager

About Poshmark

Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.

Key Responsibilities

Campaign Trafficking, QA & Execution

• Own end-to-end trafficking, setup, and quality assurance of Google Search and Shopping campaigns, ensuring flawless execution across all campaign types, match types, bidding strategies, and feed configurations.
• Maintain rigorous QA standards across tracking implementation, UTM structures, audience targeting, and creative copy — ensuring every campaign goes live to spec.
• Oversee Shopping feed health and structure in close coordination with data and product feed partners, proactively identifying and resolving feed issues.
• Manage campaign naming conventions, account structure, and budget organization to ensure operational clarity and reporting accuracy across all accounts.
• Serve as the team’s escalation point for complex trafficking and execution challenges, driving fast and effective resolution.

Optimization & Performance

• Lead ongoing optimization of Search and Shopping campaigns across bids, budgets, keywords, audiences, ad copy, and landing page alignment — always connecting tactical actions to strategic KPIs.
• Design and execute structured testing programs across keyword strategy, bidding approaches, ad copy, creative formats, and audience segmentation, documenting and communicating learnings clearly.
• Monitor campaign performance daily, identifying trends, anomalies, and opportunities and translating them into actionable recommendations for the Paid Search Director and broader team.
• Implement Smart Bidding, Performance Max, and other automation-forward strategies with a disciplined, test-and-validate approach.
• Champion the use of AI and automation tools to streamline workflows, reduce manual overhead, and drive operational efficiency at scale.

Reporting & Measurement

• Build and maintain performance reporting frameworks that clearly communicate Search and Shopping investment, efficiency, and business impact to internal stakeholders.
• Contribute to regular performance reviews, monthly recaps, and ad-hoc analyses, translating complex data into clear, executive-ready narrative.
• Develop a strong working understanding of attribution methodology and contribute to cross-channel measurement conversations in partnership with data and analytics teams.
• Maintain accuracy and consistency across all performance data pipelines, tagging, and measurement tooling for owned channels.

Team Leadership & Cross-Functional Partnership

• Directly manage one Analyst, providing day-to-day direction, structured feedback, and ongoing development support to help them grow as a paid search practitioner.
• Partner closely with the Paid Search Director to ensure tactical execution is fully aligned with channel strategy and business objectives.
• Collaborate cross-functionally with creative, product, data, and growth teams to ensure search and shopping programs are well-integrated and operationally sound.
• Contribute to broader Growth team initiatives including new channel testing, measurement strategy, and paid media best practice development.