Senior Enablement Manager - Product Marketing

Role Overview:

Plume is seeking a Product Marketing Manager focused on Sales Enablement to lead the strategy and execution of enablement programs that empower our global go-to-market teams. In this role, you will ensure that sales teams, solution architects, partner teams, and customer-facing organizations have the messaging, training, and tools needed to communicate Plume’s value and win with customers. You will work closely with Product Management, Sales Leadership, Marketing, Customer Success, and Partner teams to translate product innovations into clear messaging, effective enablement assets, and scalable training initiatives. This role is ideal for someone who thrives in fast-moving startup environments, understands how to support both business and technical sales audiences, and has experience selling into large telecommunications providers or ISPs.

Responsibilities:

• Own Sales Enablement Strategy

  • Define and manage Plume’s sales enablement framework and processes
  • Ensure sales teams globally understand:
    • What’s new?
    • Why it matters to customers?
    • How to position Plume effectively?
  • Drive enablement for major launches, product updates, and strategic initiatives
  • Partner with Sales Leadership to align enablement with pipeline and revenue goals.
  • Drive adoption of key assets needed across customer engagement process

• Develop Sales Content and Messaging Guidance

  • Create or collaborate with peers on the core materials that help sellers communicate value, including:
    • Sales talking points and pitch decks
    • One-pagers and executive briefs
    • FAQs and objection handling
    • Competitive positioning and battlecards
    • Product messaging and positioning

• Deliver Global Training Programs

  • Design and deliver enablement across multiple channels:
    • Live training sessions and workshops
    • Sales kickoff and regional meetings
    • On-demand video and recorded briefings
    • Internal newsletters and targeted product marketing updates
    • Partner and channel enablement programs

• Partner Enablement

  • Support Plume’s channel partners, service providers, and ODM partners by delivering:
    • Partner sales kits and enablement assets
    • Partner training sessions and webinars
    • Joint go-to-market enablement materials

• Measure & Improve Enablement Impact

  • Gather feedback from sales teams, partners, and customer-facing teams
  • Track adoption and usage of enablement assets
  • Identify best practices from top-performing sellers
  • Continuously improve messaging, assets, and enablement programs