Branded Content & Education

Job Description

We are looking for a dedicated content professional for our YouTube channels. You are the creative brain who determines what we actually build before a single camera rolls. Your job is to take complex financial topics, market trends, and platform data, then turn them into high-performing video concepts, hooks, and content formats. You operate with a channel specialist mindset, understanding YouTube packaging, audience retention mechanics, and narrative pacing better than anyone else.

Focus Area 1: Format Development & Strategy

• Topic Selection: Research trending financial conversations, platform algorithms, and audience demand to select high-potential video angles.
• Format Ownership: Design and test distinct video formats, determining whether a subject works best as a deep-dive breakdown, a story-driven narrative, or a visual experiment.
• Hook & Packaging Strategy: Define the title, thumbnail concept, and first 30 seconds of every video before writing begins, ensuring high click-through rates and early retention.
• Feedback Loops: Analyze video retention graphs and engagement metrics alongside performance data to double down on winning concepts and drop what fails.

Focus Area 2: Narrative & Concept Frameworks

• Concept Outlining: Write core narrative structures, detailed concept briefs, and key story beats for scriptwriters and production teams.
• Platform Logic: Apply platform psychology to every video structure, ensuring complex financial topics remain clear, engaging, and simple for the viewer.
• Speed to Execution: Identify breaking financial trends and translate them into ready-to-produce video concepts within hours.

What We Are Looking For

• YouTube Platform Mastery: Deep understanding of YouTube mechanics, retention dynamics, packaging, and thumbnail design principles.
• Analytical Creativity: Ability to look at audience retention drop-offs and CTR data, translating raw numbers into creative fixes.
• Finance / Market Interest: Strong curiosity about markets, personal finance, trading, or economics, with an instinct for what retail audiences care about.

Mindset To Succeed

• High Agency: You treat the channel like your own product, proactively finding content gaps and filling them without waiting for briefs.
• Comfort with Ambiguity: You adapt quickly when platform trends shift, moving seamlessly between different formats and angles.
• Idea Engine: You generate a high volume of strong concepts consistently, with no friction around killing ideas that do not perform.

Additional Information

PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)

Insurance Benefits - Medical Insurance, Critical Illness Insurance, Accidental Insurance, Life Insurance. Wellness Program - Employee Assistance Program, Onsite Medical Center, Emergency Support System. Parental Support - Maternity Benefit, Paternity Benefit Program, Adoption Assistance Program, Day-care Support Program. Mobility Benefits - Relocation benefits, Transfer Support Policy, Travel Policy. Retirement Benefits - Employee PF Contribution, Flexible PF Contribution, Gratuity, NPS, Leave Encashment. Other Benefits - Higher Education Assistance, Car Lease, Salary Advance Policy.

PhonePe is an equal opportunity employer and is committed to treating all its employees and job applicants equally, regardless of gender, sexual preference, religion, race, color or disability.