Junior Area Sales Manager

Job Description

Mass offline team focuses on driving acceptance of PhonePe’s products and services at offline merchants across urban and rural markets across the country. ASM is responsible for accelerating our presence in offline space by driving merchant acquisition, sales & servicing within an assigned geographical area through a team of Business Development Executives/Associates/ Distributors. The incumbent will play a key role in driving market share of PhonePe in offline business. He/She will be expected to lead the team to achieve targets across multiple product lines, including devices, financial and instruments to generate revenues. 

Responsibilities:  

• Business Growth:

  • Grow merchant network by driving acquisition and servicing to attract and retain them
  • Drive quality in execution by audits and review mechanisms 
  • Meet merchants to present products and manage escalations 
  • Monitor competition within assigned territory and share inputs with leadership team 
  • Drive acquisition and win backs productivity to ensure market leadership 
  • Ensure payout closure and NOC from BDEs and FLs/TLs for all payments 
  • Correct placement of devices to ensure maximum asset utilization 

• Infrastructure Management:

  • Manage collateral and devices to ensure no loss or leakage 

• Brand Visibility:

  • Ensure brand visibility in assigned territory leveraging collaterals provided by the organization
  • Participate in promotional events and other BTL activity (e.g. Road shows and trade shows) to cultivate customer relationships. 

• Data Management:

  • Understand trackers and download the relevant information to the team
  • Analyze the basic data from the trackers to drive business 

• Stakeholder Management:

  • New distributor recruitment and existing partner engagement to ensure partner profitability
  • Manage 3Is for the distributors: Infrastructure, Involvement & Investment: ensuring awareness & product in case of new product launch 
  • Ensure adherence of distributors to company guidelines and ways of working 

• People Management-:

  • Facilitate hiring of BDAs/BDEs to ensure 100% manning in their territories
  • Onboard and provide on-the-job-training to the front-line sales team to improve performance
  • Monitor KPIs and coach team members on an ongoing basis 
  • Work towards retention and engagement of the front-line sales team 
  • Drive execution rigor by being in the market and observing BDEs/BDAs 
  • Motivate the team by regularly communicating about monthly schemes and incentives.