Own a portfolio of strategic brand accounts end-to-end — you are the senior strategist accountable for advertising performance against agreed commercial targets (revenue, ROAS, TACoS, new-to-brand, share of voice)
Define quarterly and monthly advertising strategies for each account, aligned to partner commercial goals — growth, profitability, launches, defence, and category share
Lead the advertising conversation in partner meetings, monthly performance reviews, and quarterly business reviews — own the narrative on what happened, why, what we are doing next, and what to expect
Be the eyes and ears of the ads function — proactively flag what is working, what is at risk, and what to do about it, ahead of partners or leadership asking
Partner with the Marketplaces Advertising Lead to hit portfolio-level targets; raise pacing, performance, and budget risks early and bring the recommended call, not just the problem

Plan, execute, and monitor paid advertising campaigns on Amazon (Sponsored Products, Sponsored Brands, Sponsored Display) and Amazon DSP for your strategic accounts
Lead optimisation across the portfolio — campaign structure, keyword strategy, negatives, bid strategy, audience targeting, creative direction, and budget pacing
Test, scale, and retire — design structured tests (bid, placement, creative, audience), interpret results with rigour, and roll winners into the playbook
Plan and manage weekly and monthly advertising budgets across your accounts; keep spend on pace and on strategy
Continuously improve the tracking of brand-level ad spend and return on ad spend, and the way we report performance to partners

Use Amazon Marketing Cloud (AMC) as a core part of how you build strategy — path-to-conversion, audience overlap, incrementality, new-to-brand analysis
Run and interpret Amazon DSP campaigns and analytics — quantify how upper-funnel activity contributes to lower-funnel conversions and feed that back into the plan
Stay ahead of the Amazon advertising roadmap — beta features, new ad types, AMC releases — and bring the relevant ones into how we operate

Communicate with partners via email, calls, and face-to-face meetings — bring insight, not just updates
Define compelling advertising strategies that meet partner commercial goals and articulate them clearly to non-specialist audiences
Work closely with Brand Management, Merchandising, and SEO/Content to drive an aligned commercial agenda for your accounts — advertising is one lever, not the whole story

Train, develop, and coach more junior strategists and the offshore execution team — quality-check work, raise the bar on standards, and build playbooks others can reuse
Support the Lead on partner escalations, portfolio reviews, and strategic initiatives across the team
Adopt internal tools and feed requirements back to the tech team to make the team faster and sharper

Senior Marketplaces Advertising Strategist

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