Social & Influence Lead

About the role:

As our Social & Influence Lead, you’ll own how Parloa shows up in the conversations shaping our market: making our corporate channels worth following, positioning our executives as influential voices, and building relationships with the people our audience already listens to.

This isn’t a passive social media management job. It’s an influence-building job.

Areas of ownership:

You’ll own Parloa’s LinkedIn, X, and emerging social accounts, making them feel less like corporate distribution channels and more like content people want in their feeds.

You’ll:

• Define what Parloa talks about and how we sound on social media and communities.
• Turn launches, industry news, research, events, and company moments into content people want to engage with.
• Connect and amplify the best ideas coming from our executives, creators, customers, and the industry.
• Experiment with writing, video, data, humor, and new formats.
• Say no to content that exists only because someone thinks we should post it.
• Plan and execute Parloa’s social media editorial calendar.
• Own the social media metrics/KPIs, using the data to identify social media opportunities.

Who are you:

• More than 5 years of experience in managing social media and growing online communities.
• Are an exceptional editor and writer who can spot a great hook and protect a sharp, human voice.
• Understand how ideas, people, and narratives spread online because you’re genuinely immersed in B2B tech.
• Know what makes someone — or a brand — worth following.
• Can manage agencies and keep external partners accountable without becoming dependent on them.
• Know how to build genuine relationships with influential people.
• Are comfortable pushing for a stronger point of view when the safe version is forgettable.
• Move quickly when something interesting is happening.