SEO & SEM Specialist

Job Summary:

We are seeking a hands-on SEO & SEM Specialist with 2–3 years of experience in SEO, paid search, and B2B digital marketing. The ideal candidate will drive organic and paid search initiatives to attract high-intent audiences, improve website conversions, and generate qualified leads.

Key Responsibilities:

• Conduct keyword research and search-intent analysis across services, industries, technologies, buyer personas, and target geographies.
• Build keyword strategies covering informational, problem-aware, solution-evaluation, and commercial-intent searches.
• Optimize service pages, blogs, case studies, and landing pages through on-page SEO, including meta tags, headings, URLs, internal linking, image optimization, and content recommendations.
• Perform technical SEO audits covering crawlability, indexation, sitemaps, robots.txt, redirects, broken links, canonicalization, duplicate content, page speed, Core Web Vitals, mobile usability, and schema markup.
• Identify content gaps, competitor opportunities, backlink/referring domain trends, and emerging search opportunities.
• Plan, create, manage, and optimize Google Ads and paid-search campaigns based on audience, search intent, geography, offers, landing pages, and conversion objectives.
• Manage keywords, match types, negative keywords, search terms, ad groups, ad assets, targeting, bid strategies, and budgets.
• Monitor and optimize campaign performance across impressions, CTR, CPC, conversion rate, CPL, and qualified lead cost while eliminating irrelevant and low-intent traffic.
• Optimize website and landing-page journeys by identifying conversion drop-offs, form friction, weak CTAs, messaging gaps, and high-traffic/low-conversion pages.
• Conduct A/B tests and experiments to improve campaign and conversion performance.
• Analyze SEO, paid search, website conversion, content, competitor, and lead-quality performance.
• Collaborate with SDR and Sales teams to evaluate ICP fit, qualified leads, meetings, opportunities, and pipeline contribution.
• Prepare weekly and monthly performance reports with actionable insights, risks, performance trends, and optimization recommendations.

Key Requirements:

• 2–3 years of hands-on experience in SEO, SEM/Paid Search, Performance Marketing, or Digital Marketing.
• Strong practical experience in On-Page, Technical, and Content SEO.
• Hands-on experience managing and optimizing Google Ads/Search campaigns.
• Strong understanding of keyword research, search intent, match types, negative keywords, bidding, targeting, budgets, and campaign optimization.
• Working knowledge of Google Analytics/GA4, Google Search Console, Google Tag Manager, and conversion tracking.
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog, or equivalent.
• Experience in website and landing-page conversion optimization.
• Strong understanding of B2B digital marketing, enterprise lead-generation, and demand-generation funnels.
• Ability to analyze campaign performance and lead quality beyond clicks and form submissions.
• Basic exposure to CRM systems such as Salesforce, HubSpot, or Zoho CRM.
• Experience with email marketing or automation platforms such as HubSpot, Mailchimp, Pardot, Salesforce Marketing Cloud, Zoho Campaigns, Brevo, or similar.
• Strong analytical and reporting skills with proficiency in Excel/Google Sheets.
• Good written communication, attention to detail, and cross-functional collaboration skills.

Must - Have Skills:

• SEO (On-Page, Technical & Content SEO)
• Google Ads / SEM
• Keyword Research & Search Intent Analysis
• Google Analytics / GA4 & Google Search Console
• Google Tag Manager & Conversion Tracking
• SEMrush, Ahrefs, Screaming Frog, or equivalent
• Website & Landing Page Conversion Optimization
• B2B Lead Generation / Demand Generation
• Campaign Analytics & Performance Optimization
• Excel / Google Sheets

Preferred Skills:

• Experience in IT Services, SaaS, Technology Consulting, Enterprise Software, Cloud, Data, AI, or Digital Engineering.
• Experience with CRM and marketing automation platforms.
• Exposure to A/B testing, backlink/authority-building, marketing attribution, and AI-assisted/generative search optimization.
• Experience working with SDR and Sales teams to optimize lead quality and pipeline outcomes.

Benefits:

Competitive salary and performance-based bonuses. Comprehensive health insurance. Paid time off and flexible working hours. Professional development opportunities and support for continuing education. Udemy Learning Licenses to enhance skills and stay up-to-date with the latest technology.