AVP – Marketing

P99Soft is looking for an experienced AVP – Marketing to build, lead, and scale an integrated B2B marketing function that drives brand awareness, demand generation, account engagement, and revenue growth. The ideal candidate will have a strong background in B2B technology/IT services marketing, with expertise in content marketing, SEO, paid media, Account-Based Marketing (ABM), inbound demand generation, partner marketing, and marketing operations. The role requires close collaboration with Sales, SDR, Alliances, Pre-sales, Delivery, and CoE teams to execute high-impact marketing strategies that contribute to qualified pipeline and business growth.

Marketing Strategy & Brand Positioning:

• Develop annual and quarterly marketing strategies aligned with revenue goals, target industries, geographies, and service offerings.
• Define brand positioning, messaging, and value propositions focused on business outcomes.
• Manage the integrated marketing calendar and allocate budgets across marketing channels.
• Ensure consistent brand messaging across the website, social media, campaigns, sales collateral, and partner platforms.

Team Leadership & Marketing Operations:

• Lead and manage SEO, Content, Social Media, Digital Marketing teams, agencies, and vendors.
• Define team KRAs, performance metrics, delivery standards, and review processes.
• Implement and manage CRM, marketing automation, analytics, and attribution frameworks.
• Build dashboards to track campaign performance, brand visibility, lead conversion, account engagement, pipeline contribution, and marketing ROI.

Thought Leadership & Content Marketing:

• Develop a structured content strategy including: Articles, Blogs, White Papers, Case Studies, Solution Briefs, Videos, Webinars, Executive Thought Leadership.
• Collaborate with Leadership, Delivery, and CoE teams to transform technical expertise into customer-focused content.
• Create buyer-specific, industry-specific, and service-specific content throughout the customer journey.
• Measure content effectiveness based on engagement, lead generation, sales utilization, and pipeline influence.

Inbound Marketing, Paid Media & SEO:

• Plan and execute integrated demand generation campaigns across: Search Marketing, Paid Advertising, Social Media, Email Marketing, Website, Webinars, Events.
• Improve organic search visibility through: Technical SEO, On-page & Off-page SEO, Keyword Strategy, Content Optimization, Authority Building.
• Manage landing pages, lead capture, nurturing campaigns, and conversion optimization.
• Optimize marketing spend based on qualified leads, conversion rates, pipeline contribution, and acquisition costs.

Account-Based Marketing (ABM):

• Identify and prioritize strategic target accounts in collaboration with Sales teams.
• Design personalized ABM campaigns using targeted content, executive engagement, events, and outreach.
• Align ABM initiatives with SDR outreach and partner engagement.
• Track account progression from engagement to qualified opportunities and customer acquisition.

Partner & Co-Marketing:

• Execute joint marketing initiatives with ecosystem partners including: AWS, Salesforce, Databricks, Snowflake, Hyperscalers.
• Manage: Co-branded campaigns, Webinars, Workshops, Events, Account development programs.
• Utilize Market Development Funds (MDF) effectively.
• Ensure partner marketing activities contribute to pipeline growth and revenue generation.

Sales & SDR Alignment:

• Collaborate with Sales leadership to align marketing campaigns with strategic account priorities.
• Equip Sales and SDR teams with: Campaign briefs, Messaging, Sales collateral, Case studies, Follow-up assets.
• Define lead scoring, qualification, handover, follow-up, and feedback processes.
• Review lead quality, meeting outcomes, opportunity conversion, and pipeline progression with Sales and SDR teams.

Key Performance Indicators (KPIs):

• Marketing Strategy Execution
• Campaign Planning & Execution
• Budget Utilization
• Brand Awareness & Market Visibility
• Audience Growth
• Branded Search Performance
• Website Traffic
• Share of Voice
• Thought Leadership
• Content Performance
• Content-Influenced Pipeline
• Qualified Inbound Leads
• Sales Accepted Leads (SAL)
• Marketing Qualified Leads (MQL)
• Opportunity Creation
• Marketing-Sourced Pipeline
• Cost Per Qualified Lead (CPQL)
• Organic Search Performance
• SEO Performance
• Conversion Rate Optimization
• Account-Based Marketing Performance
• Target Account Engagement
• Pipeline from ABM Campaigns
• Partner Marketing Performance
• MDF Utilization
• Marketing Analytics & Reporting
• Data Accuracy
• Campaign Turnaround Time
• Team Performance
• Agency Management
• Marketing-Sourced Revenue
• Marketing-Influenced Revenue

Required Skills:

• Marketing
• IT Services Marketing
• Technology Marketing
• Digital Marketing
• Demand Generation
• Inbound Marketing
• Performance Marketing
• Brand Strategy
• Marketing Strategy
• Marketing Planning
• Campaign Management
• Marketing Operations
• Marketing Automation
• Marketing Analytics
• Marketing Attribution
• CRM Management
• Budget Management
• Content Marketing
• Thought Leadership
• Content Strategy
• Copywriting
• Case Studies
• White Papers
• Solution Briefs
• Webinars
• Executive Content
• Brand Positioning
• Messaging
• Value Proposition Development
• Digital Marketing
• SEO
• Technical SEO
• On-page SEO
• Off-page SEO
• Keyword Research
• Paid Media
• PPC
• Search Marketing
• Social Media Marketing
• Email Marketing
• Lead Nurturing
• Landing Page Optimization
• Conversion Rate Optimization (CRO)
• ABM Strategy
• Personalized Campaigns
• Target Account Engagement
• Enterprise Marketing
• Partner Marketing
• Co-Marketing
• Alliance Marketing
• MDF Management
• Ecosystem Marketing
• Sales Alignment
• SDR Collaboration
• Opportunity Management
• Pipeline Management
• Revenue Marketing
• Team Management
• Stakeholder Management
• Cross-functional Collaboration
• Agency Management
• Vendor Management
• Performance Management
• Marketing Dashboards
• Reporting
• KPI Tracking
• ROI Analysis
• Data Analysis
• B2B Technology Marketing
• IT Services Marketing
• Digital Engineering
• Cloud
• Data & AI
• SaaS
• Enterprise Solutions
• Leadership
• Analytics
• ABM

Education & Experience:

• 5–7 years of experience in B2B Technology Marketing, IT Services Marketing, Digital Engineering, Cloud, Data & AI, SaaS, Enterprise Solutions
• Minimum 3 years leading an integrated marketing or demand generation function.
• Experience marketing to USA or international enterprise markets.
• Experience with long B2B sales cycles and enterprise buying processes.
• Experience working with Sales, SDR, Alliances, Delivery, and Pre-sales teams.
• Exposure to partner ecosystems including AWS, Salesforce, Databricks, Snowflake, Other Hyperscalers

Education:

• Bachelor's degree in Marketing, Business Administration, Communications, Technology, or a related field.
• MBA is preferred.

About the Employer:

• P99soft is an equal-opportunity employer
• Life@P99soft: a culture of inclusion and growth
• About Us: IT Services and IT Consulting, digital transformation focus