Marketing Operations Specialist

Job Summary:

We are looking for a Marketing Operations Specialist to support the execution and optimization of Orion Innovation's B2B marketing and demand generation programs. This is a hands-on role focused on marketing automation, campaign execution, CRM and lead management, website operations, audience management, campaign tracking, and performance reporting. The ideal candidate is highly organized, detail-oriented, and comfortable working across marketing technology platforms. You will work closely with Marketing, Sales, creative teams, agencies, and other stakeholders to ensure campaigns are executed accurately, efficiently, and on schedule.

You will also have opportunities to use AI and automation tools to streamline repetitive marketing processes, improve reporting, and enhance operational efficiency.

Key Responsibilities:

Marketing Automation & Campaigns

• Build, configure, test, and launch campaigns using ClickDimensions.
• Create and manage emails, forms, landing pages, segments, and automated workflows.
• Manage campaign triggers, audience criteria, and lead flows.
• Conduct quality checks and troubleshoot campaign issues before and after launch.
• Coordinate with internal teams and agencies to ensure campaigns are delivered on time and meet brand standards.

CRM & Lead Management

• Manage marketing-related lead and contact activities in Microsoft Dynamics 365.
• Ensure accurate data synchronization between ClickDimensions and CRM.
• Support lead qualification, routing, allocation, and follow-up.
• Maintain data accuracy and resolve discrepancies across marketing and CRM systems.

Website & Digital Operations

• Create and update website pages using approved CMS templates.
• Manage content, forms, links, images, and campaign landing pages.
• Support website updates, migrations, and publishing activities.
• Ensure digital assets are accurate, functional, and brand-compliant.

Campaign Tracking & Reporting

• Maintain campaign trackers, timelines, deliverables, and status updates.
• Collect and validate campaign performance data.
• Prepare mid-campaign and post-campaign reports.
• Use ChatGPT and Claude to support reporting, analysis, research, and content development.
• Identify key campaign trends and communicate insights to stakeholders.

Audience & Lead Research

• Research LinkedIn followers and identify profiles aligned with Orion's ICP, target industries, accounts, and roles.
• Maintain audience research records and share relevant insights with Marketing and Sales.
• Monitor inbound business inquiries and route relevant opportunities to the appropriate stakeholders.

Required Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 1-3 years of experience in Marketing Operations, Demand Generation, Campaign Management, or Digital Marketing.
• Hands-on experience with ClickDimensions or another marketing automation platform.
• Working knowledge of Microsoft Dynamics 365 or a comparable CRM.
• Basic HTML/CSS knowledge for email and landing-page troubleshooting.
• Experience with website CMS platforms.
• Strong attention to detail, organization, and communication skills.
• Comfortable working with data, spreadsheets, campaign trackers, and reporting.
• Comfortable using AI tools such as ChatGPT and Claude.

Preferred Qualifications:

• Experience in B2B, IT services, SaaS, or enterprise technology.
• Familiarity with ClickDimensions and Dynamics 365.
• Exposure to lead scoring, segmentation, campaign attribution, or ABM.
• Experience with LinkedIn audience research and ICP-based marketing.
• Interest in marketing automation, AI, and process improvement.